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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Respect Your Audience

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

Your audience will come to you. Give them time. When it’s their decision, it will be a stronger bond between brand and consumer. Are you willing to give up some control for a deeper relationship with your customers?

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Tagged with: Consumer Behavior, Content Marketing, Inbound Marketing, Rants, Small Business

YouTube for Business: Where the World Goes to Learn

YouTube is still the king of video, despite powerful challenges from Facebook and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.

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Tagged with: Content Marketing, Content Strategy, Social Media Marketing, Social Media Strategy Series, YouTube

Google Plus for Business: Why It Still Matters to Your Content Strategy

Google Plus is still an important part of your content strategy. If for nothing else, it can help improve your search rankings. Here’s an overview of my strategy to get a simple SEO boost with a minimum amount of effort.

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Tagged with: Content Marketing, Content Strategy, Google, Optimization, SEO, Social Media Marketing, Social Media Strategy Series

Facebook for Business: Optimizing for Organic Reach

Just because today’s Facebook is an advertising platform doesn’t mean that it’s the only method to get success out of the platform. Let’s look at how Facebook’s algorithm works and how to optimize for as much “organic reach” as you can get – without paying for ads.

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Tagged with: Content Marketing, Content Strategy, Facebook, Social Media Marketing, Social Media Strategy Series

LinkedIn for Business: Taking It to the Next Level

LinkedIn is the focus of this week’s episode of The Social Media Strategy Series. Are you getting the most out of the platform, or are you still treating it like an online resume? Now that LinkedIn is owned by Microsoft, should that change your strategy with the platform?

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Tagged with: Content Marketing, Content Strategy, LinkedIn, Social Media Marketing, Social Media Strategy Series

Twitter for Business: Is It Right For You?

Is Twitter right for your business? Only you can decide whether or not it’s worth the effort. But to help you make a good business decision, here’s a rundown of the strategies that I use as a part of my own content strategy.

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Tagged with: Content Marketing, Content Strategy, Social Media Marketing, Social Media Strategy Series, Twitter

Social Media Marketing: Choosing the Right Content

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, Strategy

Social media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three considerations in finding the balance between 1) what you can produce, and 2) what your audience wants.

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Tagged with: Content Marketing, Content Strategy, Social Media Marketing, Social Media Starting Point

Social Media Marketing: 4 Strategies for Channel Selection

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, Strategy

Getting the most out of your social media marketing efforts starts with channel selection. In this episode, let’s look at my four basic criteria for picking the right channels for your business.

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Tagged with: Content Marketing, Content Strategy, Social Media Marketing, Social Media Starting Point

Taking Your Social Media Strategy Seriously

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

If you’re still deriding social media as a shallow waste of time, it’s time to get with it. Other businesses are getting a lot out of it, forming real relationships with real customers. Are you leaving this opportunity to your competitors, or is it time to start taking your strategy seriously?

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Tagged with: Audience Building, Business, Content Marketing, Content Strategy, Small Business, Social Media Marketing, Social Media Starting Point

How Content Strategy Makes You More Efficient

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, Strategy

Small business owners are extremely busy, so one of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time in the process.

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Tagged with: Content Marketing, Content Strategy, Optimization, Small Business

Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, Strategy

How can brick and mortar businesses make the most of social media? On this week’s episode, I interview Laura Nunemaker about her specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient.

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Tagged with: Content Marketing, Content Strategy, Interview, Marketing, Small Business, Social Media Marketing

Timing and Frequency in Content Strategy

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, Strategy

The right information, delivered at the right time, is powerful. The opposite is true, too. Get it right, and your posts are not just welcome—but even anticipated!

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Tagged with: Audience Building, Building Authority, Content Marketing, Content Strategy, Inbound Marketing, Optimization, Social Media Marketing

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Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

Most Recent Episodes

The Only Three Platforms That Will Help You with Organic Reach

Duration: 11:54

Maintaining Control of Your IP

Duration: 9:09

I’m Leaving

Duration: 8:15

A Discount Is Not a Gift

Duration: 8:09

2 Ways to Get 3 Points

Duration: 6:29

Right to a Response

Duration: 9:20

I Love Your Blog Post

Duration: 6:28

The Digital Representation of You (Episode 200)

Duration: 9:22

Three Marketing Quiz Types and Their Applications

Duration: 7:52

No One Cares About Us

Duration: 7:38

Designing the Perfect Quiz for Lead Generation

Duration: 7:17

LinkedIn Is a Tough Scroll

Duration: 6:25

How to Ruin a Good Customer Relationship

Duration: 5:15

Four Principles of an Effective Marketing Quiz

Duration: 5:49

Why Quizzes Are Good for Content Marketing

Duration: 8:05

The Ambient Awareness Test

Duration: 6:48

Stop Mimicking What Marketers Do

Duration: 5:35

Finding Your Media Fit

Duration: 9:28

How to Change My Mind

Duration: 0:41

Consider the Source: Extending the Scope of this Show

Duration: 9:04

Using a Podcast to Create an Audiobook

Duration: 9:38

Turning the Page

Duration: 8:39

Promoting and Syndicating Your Podcast

Duration: 8:41

Setting Up and Launching Your Podcast

Duration: 9:30

Scripting and Recording Your Podcast

Duration: 8:00

Podcasting as a Strategy for Writers

Duration: 8:19

Why Black Lives Matter Is Such a Powerful Slogan

Duration: 8:39

Now We Know

Duration: 9:34

What Happens Tomorrow?

Duration: 6:45

Don’t Take My Advice

Duration: 5:30

Empathy, Energy, and Ethics

Duration: 8:55

We Need Marketing More Than Ever

Duration: 6:29

Refocusing When Focusing Is Difficult

Duration: 7:09

Closing Up Shop

Duration: 11:00

Creating Urgency: Online Store Strategy 201

Duration: 10:48

Employing Scarcity: Online Store Strategy 201

Duration: 11:04

Making the Sale: Online Store Strategy 201

Duration: 17:06

When to Use Facebook Ads: Social Strategy 201

Duration: 14:52

How to Support Small Businesses During the Coronavirus Crisis

Duration: 9:02

How Small Businesses Can Survive the Coronavirus Crisis

Duration: 11:11

Small Groups vs. Large Followings: Social Strategy 201

Duration: 12:22

Domain Renewal Scams: How to Avoid Them

Duration: 10:52

Measurement and Iteration: Social Strategy 201

Duration: 17:13

Rethinking Our Social Media Interactions: Social Strategy 201

Duration: 15:29

Social Is Not What It Used to Be: Social Strategy 201

Duration: 13:23

No One Wants to Read an Email Newsletter

Duration: 12:59

Your Facebook Page Has Been Hacked

Duration: 12:56

List Hygiene and Maintenance: Email Marketing 201

Duration: 19:55

Intermediate Automation: Email Marketing 201

Duration: 12:48

Basic Automation: Email Marketing 201

Duration: 13:03

List Segmentation Strategies: Email Marketing 201

Duration: 18:12

Be a Part of the Community You Serve

Duration: 13:48

Content Marketing Has Changed

Duration: 12:11

Repurposing Content: Blog Strategy 201

Duration: 15:48

Are You Famous?

Duration: 8:31

Building Anticipation: Blog Strategy 201

Duration: 14:32

A Simple Example of Ethical Business Practices

Duration: 8:25

Optimizing for Search: Blog Strategy 201

Duration: 16:14

Ethical Marketing Is Not an Oxymoron

Duration: 11:43

Using Instagram for Blogging

Duration: 13:43

Creating a Pathway to Purchase: Web Strategy 201

Duration: 12:22

Google Plus Is Shutting Down: What You Need to Know

Duration: 11:06

Beyond Getting Traffic: Web Strategy 201

Duration: 9:01

More Than Just a Showroom: Web Strategy 201

Duration: 8:34

Content Marketing 201: Beyond the Basics

Duration: 6:54

The Internet Is One Big Rickroll Now

Duration: 8:51

The One Word That Diminishes Your Work

Duration: 10:55

Build, Connect, Optimize: The Three Stages of Good Marketing

Duration: 12:24

SEO and the User Pathway

Duration: 11:25

SEO Is More Than Keywords

Duration: 12:08

SEO: Write for Humans First, Robots Second

Duration: 12:55

SEO: Understanding the Google Algorithm

Duration: 11:53

SEO Is About Serving People (not Google)

Duration: 10:00

SEO Is a Key Part of Any Marketing Strategy

Duration: 11:17

What Is SEO and How to Unlock Its Power

Duration: 9:18

SEO: A Different Approach

Duration: 8:53

The Power of Zero

Duration: 14:19

Charting Your Own Path

Duration: 10:08

Productizing Your Knowledge

Duration: 15:38

Building Your Email List

Duration: 13:39

Producing a Podcast: Pros and Cons

Duration: 17:56

Creating Effective Cornerstone Content

Duration: 17:02

GDPR and Email Marketing: A Simple Set-Up Guide

Duration: 18:51

Making the Fear Disappear

Duration: 13:17

Surviving the First Few Months of a New Business

Duration: 12:39

Why Pinterest Is on the Rise

Duration: 12:05

Finding Mentors and Models

Duration: 13:39

Day 1 of Your New Business

Duration: 9:31

So You Want to Start a Business?

Duration: 11:15

Fixing Facebook: Why the Current Plan Will Fail

Duration: 16:21

Facebook Zero: What It Means for Small Businesses

Duration: 15:35

Creativity Is a Business Imperative

Duration: 9:31

Advertising Offset Credits: Calculating the Cost of Ad Pollution

Duration: 9:31

More Speculation About Facebook’s Future

Duration: 14:21

Facebook Is Headed for Trouble: The Coming Storm

Duration: 19:01

From Adversity to Acceleration: Business Growth Strategies from Kelly Roach

Duration: 29:45

How to Make Sure You Actually Own the Rights to Your Content

Duration: 10:35

The Customer Is Always Free to Go

Duration: 17:57

Contracts Are Not a Trap

Duration: 16:21

Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides?

Duration: 18:12

When to Ask for the Sale: Not Early and Often

Duration: 16:07

Non-Disclosure Agreements: Mistrust Is Not a Good Starting Point

Duration: 14:46

Execution Is Everything In Business

Duration: 15:10

Creating Content as a Business Asset

Duration: 10:02

Tweeting Is Believing, Tweeting Out Is Not

Duration: 11:06

Social Media Cannot Exist in a Vacuum

Duration: 14:56

Marketing and the Experimental Mindset

Duration: 18:15

Soft-Touch Marketing Is More Respectful – and More Effective

Duration: 14:13

Stop Looking for Shortcuts

Duration: 18:33

Marketing Is an Investment, Not a Cost

Duration: 13:39

Episode 100: I Am Not Special

Duration: 16:12

I Am Tired of Seeing Creatives Fail

Duration: 17:47

Marketing Automation: A Case Example

Duration: 21:17

Consistency in Content Strategy

Duration: 14:13

Be In It for the Long Game

Duration: 11:00

How Do You Measure Trust?

Duration: 17:07

The Service Disposition

Duration: 15:47

Business Isn’t “Just Business”

Duration: 14:06

What Content Strategy Teaches You About Business

Duration: 17:59

Podcast Sponsorships: Your Opinion

Duration: 10:54

How a Mini-Series Can Help Your Content Strategy

Duration: 14:15

Repurposing Content to Create an Online Course

Duration: 19:13

Repurposing Content: The Downstream Method

Duration: 17:32

Repurposing Content: The Upstream Method

Duration: 18:58

Repurposing Content Across Different Contexts

Duration: 14:55

Repurposing Content Across Different Formats

Duration: 13:14

Repurposing Content Is a Part of Any Content Strategy

Duration: 10:41

Picking Better Models for Your Business

Duration: 14:29

How to Make Your Content More Shareable

Duration: 12:48

How to Syndicate Content Safely on Medium

Duration: 12:05

Content Syndication: Safe SEO Practices for Your Blog

Duration: 15:32

The Four Principles of Teaching Your Customers

Duration: 11:49

Producing Content to Educate Your Customers

Duration: 11:21

A New Direction for Medium: Can Ev Williams Save the Web?

Duration: 12:11

The Social Media Strategy Series: Wrap-Up

Duration: 21:05

Know Your Customer: Using Data-Driven Marketing

Duration: 22:43

Challenging Conventional Wisdom in Content Marketing: Interview with Louie La Vella

Duration: 35:58

On the Horizon: A Preview

Duration: 11:52

LinkedIn Pulse for Business: Baseline Strategies for Personal Branding

Duration: 14:59

You Only Have to Tell Me One Lie

Duration: 13:20

Periscope for Business: Using Live Video as a Marketing Strategy

Duration: 15:44

Twitter and Its Persistent Superpower

Duration: 15:44

Facebook Groups for Business: A New Approach to Marketing

Duration: 16:31

Twitter Ads for Business: An Underrated Marketing Strategy

Duration: 22:00

Hope Is Not a Marketing Plan

Duration: 6:19

Medium for Business: The Benefits of Social Blogging

Duration: 19:31

Facebook Ads for Business: Taking Your Social Strategy to the Next Level

Duration: 24:34

Pinterest for Business: Are You Missing an Opportunity?

Duration: 17:37

Pausing to Say Thank You

Duration: 2:03

Instagram Stories vs. Snapchat for Business

Duration: 16:36

Snapchat for Business: How to Nurture Your Audience

Duration: 22:13

Instagram for Business: Brand Storytelling with Images

Duration: 20:14

Respect Your Audience

Duration: 10:18

YouTube for Business: Where the World Goes to Learn

Duration: 20:20

Google Plus for Business: Why It Still Matters to Your Content Strategy

Duration: 16:15

Facebook for Business: Optimizing for Organic Reach

Duration: 23:33

LinkedIn for Business: Taking It to the Next Level

Duration: 21:12

Twitter for Business: Is It Right For You?

Duration: 25:57

Social Media Marketing: Choosing the Right Content

Duration: 14:15

Social Media Marketing: 4 Strategies for Channel Selection

Duration: 13:08

It’s Not Content Strategy Without Planning

Duration: 13:33

Episode 50: How to Get to 50 Episodes

Duration: 22:01

How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan

Duration: 33:16

Taking Your Social Media Strategy Seriously

Duration: 15:08

Me as a Customer

Duration: 12:38

You as a Customer

Duration: 12:31

Converting Your Customers Into Advocates

Duration: 12:07

Getting Your Customers Involved

Duration: 11:09

Picking the Right Customers

Duration: 10:30

Finding Your First Customer

Duration: 12:42

How Content Strategy Makes You More Efficient

Duration: 13:05

Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker

Duration: 33:16

New Opportunities in a Post-Gatekeeper World

Duration: 10:00

Timing and Frequency in Content Strategy

Duration: 10:42

How to Get Publicity and Other Media Coverage: Interview with Chris Well

Duration: 26:07

Building Your Online Authority

Duration: 12:01

Optimizing Your Content for Searchability and Discoverability

Duration: 14:12

How to Create Brand Advocates

Duration: 9:08

Teaching and Learning

Duration: 12:11

Thank You, Internet

Duration: 7:54

Running Your Business the Right Way

Duration: 13:09

Content Strategy Planning for Small Business Owners

Duration: 11:53

Differentiating Yourself as a Small Business

Duration: 11:28

Why Do Small Businesses Need a Content Strategy?

Duration: 10:33

Social Media Marketing: Choosing Your Channel

Duration: 14:18

Social Media Marketing: Making Real Connections

Duration: 12:35

Improving Your Click-Through Rate (CTR)

Duration: 11:48

Finding the Influencers in Your Audience

Duration: 12:44

Unlocking the Power of Content Marketing

Duration: 11:36

An Audience Is Your Greatest Asset

Duration: 11:47

How to Get Past Writer’s Block

Duration: 11:46

Getting Started on Your Book Project

Duration: 10:30

Things to Consider Before Starting Your Book Project

Duration: 10:11

Should Writing a Book Be a Part of Your Content Strategy?

Duration: 11:49

What the World Doesn’t Need

Duration: 7:32

You Haven’t Tried Everything

Duration: 8:59

How to Run a Successful Kickstarter Campaign: Interview with Bruce Myren

Duration: 35:49

Ideas vs. Execution

Duration: 11:47

The ROI of Content Marketing

Duration: 8:12

Content Marketing: Content as a Promise

Duration: 7:53

Getting Started with Marketing Optimization: Interview with Todd Meisler

Duration: 31:11

Content Strategy: Content as an Asset

Duration: 8:58

Separating Strategy and Tactics in Content Marketing

Duration: 12:45

The 3 Types of Content Every Small Business Needs

Duration: 10:13

Is Content Marketing Right for Your Business?

Duration: 8:16

How Your Audience Creates More Audience

Duration: 7:44

The Three Core Elements of Content Marketing

Duration: 8:37

Building the Foundation of Your Content Strategy

Duration: 9:23

Why Content Marketing is Your Only Choice

Duration: 8:38

Who Can Benefit from Content Strategy?

Duration: 9:50

Introduction to Content Strategy

Duration: 5:25

Listen to Marketing Without the Marketing on Apple Podcasts.
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Consider the Source is an ongoing project that audits the way we consume, share, and produce media. This project includes live performances, selected workshops on the creative process, with early access and exclusive episodes.

Consider the Source: Series Overview

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Online Courses from Michael Boezi

Online courses on content strategy from Michael Boezi, Owner and Managing Director of Control Mouse Media, LLC.See the full list of current and future courses, including SEO Basics, Social Media Strategy, Email Marketing, and Content Marketing for Writers. View all courses>>

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