SEO helps you tackle one of the most difficult parts of any business – finding new potential customers. What’s more is that Google will help you do this for free. Episode 135 is an overview of why it’s worth the effort to learn even just a little bit of SEO so you can take advantage of its marketing power.
There’s so much to learn when you are starting a business, and the challenges that you will face are as unique as your own fingerprints. It will be up to you to chart your own path, but it helps to have a map. That’s why I created this 10-part series, taking you through my process as I built my own business.
Social media for business is more than just Facebook, LinkedIn, and Twitter. In the season finale of “Marketing Without the Marketing,” I give a top-level blueprint of a cohesive social media strategy that maximizes impact and efficiency.
Your audience will come to you. Give them time. When it’s their decision, it will be a stronger bond between brand and consumer. Are you willing to give up some control for a deeper relationship with your customers?
The right information, delivered at the right time, is powerful. The opposite is true, too. Get it right, and your posts are not just welcome—but even anticipated!
Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks.
Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.
Articulating your solution in your customers’ own language is a much more powerful way to connect than just throwing me-first marketing-speak at them. First, you have to know your audience.
You can’t have content marketing take over your life – you just need it to deliver meaningful results for you and your business. Here’s how to focus on the one or two social media channels that will yield the best results for you.
This week’s episode gives an overview of how to optimize your post image, post title, and post meta so that people are more likely to click on the links you share.
Building trust is the ultimate goal of content marketing. Here’s how to move up the “payment scale,” from attention to advocacy to earning—and keeping—a loyal customer.
Just like in traditional selling, you can’t just march in unannounced and ask for the sale. You have to do the work and prove yourself first. Content marketing is no different.