We can’t expect to show up, take the stage, and have people grant us their valuable attention. We have to earn it.
One of the best ways to do that is to be a part of the community we aim to serve. Not only is it a way to develop trust, but it’s also the only defense against falling behind in your sector. I explain why in Episode 157 – you can listen here or in your favorite pod player.
My band, The Rockmores: https://therockmores.com. Earlier this year, we released a full-length record called Interrupting Everything. When you download it, we donate 100% of the sales to charities. Not a typo: 100%.
I don’t expect people to listen to me… because I’m Not Special. I’m not being self-deprecating; it’s a stance that serves as a good reminder to keep working towards trust.
Next up: I continue my series on Content Marketing 201 so we can up our game and go beyond Content Marketing 101. Start here for the first episode: Content Marketing 201: Beyond the Basics, or get the whole series collected here. Email Marketing is next, and I invite you to subscribe so I can let you know when these new episodes publish.
If you are new to the show, here’s a little bit about me. I am a practitioner who shares what I learn “in the field” in my podcast and blog. I do this for free to pay it forward. If you are able, buy me a a cup of coffee! I’ll have an iced Americano, thank you!
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