In Episode 168, I question the concept of getting a large social media following. Large numbers of “eyeballs” often don’t do us much good compared to the tight connections of smaller groups. A counterintuitive approach involves using a Facebook Group, LinkedIn Group, or the group chat features of messaging apps to cultivate an ardent community of supporters.
While LinkedIn Pulse is a low-commitment way to get started with blogging for business, you really need a strategy to get the most out of it. Here are two distinct game plans for you to consider: Which one is worth the time investment?
LinkedIn is the focus of this week’s episode of The Social Media Strategy Series. Are you getting the most out of the platform, or are you still treating it like an online resume? Now that LinkedIn is owned by Microsoft, should that change your strategy with the platform?