What’s the goal of your business blog? Is it to inform, inspire, or enlighten your prospective customers? If so, then you are educating them:
- About your sector, the relevant issues, and considerations of the purchase path.
- About you, your company, and the product or service you offer.
You may not think of yourself as an educator, but that’s what you’re doing. You’re writing non-fiction, and non-fiction is education.
Teaching is hard, and learning is harder. I know this first-hand because I do a lot of teaching and training, not to mention a long career in designing educational materials. In this week’s episode, I get into how to produce teaching content as you design and execute your content strategy.
There are four key factors to producing good educational content: Structure, Sequence, Pacing, and Resources. So let’s dig in and start to educate your customers!
Listen to the episode here or subscribe in iTunes.