Welcome to the first episode of Marketing without the Marketing. My name is Michael Boezi and I’m a Content Strategist. My clients are those who are building an audience using content. They are usually small business owners, authors, or writers. In other words, entrepreneurs of all types.
I help them with everything from strategy to tactics. Setting goals based on clear business objectives, building a strategy, and then executing it. Everything from writing, production, and deployment to measuring the results and iterating.
The purpose of this podcast is to show you how that’s done. I’ll give you an overview of the principles behind content strategy to get you thinking about your own business—and I’ll include questions and issues that come up in the real world working with real clients.