The starting posture of the Web is “who cares.” We have to recognize: We are not exceptional. We do not deserve attention. We have to earn it. And the algorithms are working against us. Understanding this fully allows us to go in with a strategy so that we can actually get something out of our marketing efforts. Listen to Episode 198 here or in your preferred pod player.
Show Notes / Links from the Episode
- The Ambient Awareness Test
- You Don’t Need My Advice
- Stop Mimicking What Marketers Do
- My project about auditing the media we consume, share, and produce: Consider the Source https://patreon.com/mboezi
- Who cares if I’m on Twitter, LinkedIn, or any other democracy-destroying ad platform?