Creating positive change is a marketing problem as much as anything. We need to be able to express our ideals with clarity and empathy, so that they are understood at an elemental level. In my lifetime, the left has been terrible at this – and political battles are often lost before they even begin.
That’s why it’s worth examining the phrase, Black Lives Matter. Not only to appreciate its precision and power, but to learn lessons about how to create better messaging for future progressive movements. Listen to Episode 182 here or in your preferred pod player.
Show Notes / Links from the Episode
- My contention that today, We Need Marketing More Than Ever
- Reach out: Twitter, LinkedIn, Patreon, or leave a comment here