Part 1: SEO for Small Business
SEO (Search Engine Optimization) is one of the most important factors in any marketing strategy, especially for small businesses. It’s one of the most effective ways to help small players “punch above their weight,” so it’s worth the effort to learn the basics.
Here’s the good news: SEO is not about the backend tech. It’s not a set of tricks or hacks. It’s not about “gaming” Google. Instead, SEO is about two people connecting.
In other words, it’s what you do every day in your business already. Over the next set of episodes, I aim to teach you some of the basics of SEO so that you have a practical understanding of how to apply it to your own business.
Episode 133 is an introduction to the series and the 5 key factors of SEO in my approach. Listen to it here or subscribe in Apple Podcasts.
For your convenience, here are the things I mentioned in the episode:
The 5 Key Factors of SEO:
- People – Whom are you trying to attract?
- Keywords – What’s your connection point?
- Website – What value can you deliver?
- Measurement – How did you perform?
- Iteration – What changes can you make?
SEO Basics (Online Course)
A part of my Core Concepts of Content Strategy series, I am developing an online course devoted to SEO. It’s based on the work that I do with clients each week, teaching you the techniques that will make an immediate difference to your business.
This course is structured for the layperson, and it includes:
- Video walk-throughs, templates, and checklists.
- Key highlights of Google’s 200 ranking factors.
- How to use Google Analytics.
Sign up here to be notified when the course is launched:
With this podcast, I try to keep you up-to-date on new things that might affect your overall marketing strategy. I publish most Mondays – subscribe here (and select podcast / every new post) if you’d like to be notified when new episodes are available.
I offer a bunch of free help with content marketing in my podcast and blog for small business owners of all types, including freelancers, writers, and other creatives. If you are able, fuel my efforts with a cup of coffee!