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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Repurposing Content: Core Concepts of Content Strategy

Learn the basics of repurposing content for small business in this online course from Michael Boezi, Owner and Managing Director of Control Mouse Media, LLC.Get more than one use out of your content with some careful planning up front. The series introduces you to my methods for doing so.

Repurposing Content to Create an Online Course

In today’s world, the selling process really is about teaching. Here’s my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to “productize” your knowledge and create a new revenue stream.

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Tagged with: Content Strategy, Online Courses, Optimization, Repurposing Content, Small Business

Repurposing Content: The Downstream Method

If you’re not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this week’s episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.

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Tagged with: Authors, Content Strategy, Optimization, Repurposing Content, Small Business, Writing a Book

Repurposing Content: The Upstream Method

Have you ever thought about writing a book, but can’t find the time? In this week’s episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it.

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Tagged with: Authors, Content Strategy, Optimization, Repurposing Content, Small Business, Writing a Book

Repurposing Content Across Different Contexts

Marketing is getting highly personalized. Each channel is its own community, which means that one “message” won’t cut it anymore. Let’s look at the ways this affects how you repurpose content across different channels, in different contexts.

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Tagged with: Content Strategy, Optimization, Repurposing Content, Small Business

Repurposing Content Across Different Formats

Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here’s how to do it safely and effectively.

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Tagged with: Content Strategy, Optimization, Repurposing Content, Small Business

Repurposing Content Is a Part of Any Content Strategy

Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time – while building a set of content as a business asset.

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Tagged with: Content Strategy, Optimization, Repurposing Content, Small Business

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