Writers hate marketing themselves – with good reason. Who wants to be annoying, aggressive, and always selling? Thankfully, there is an alternative that’s much more effective anyway. It’s content marketing, and writers in particular are finding its soft-touch methods to be a relief – and a lot more in tune with the buying behavior of today’s readers.
Content = Connection
Creating a business relies on making connections, whether
you are building a product or offering a service.
Don’t go into this without a strategy.
Most Recent Podcast Episode
Marketing Without the Marketing
Subscribe to my podcast to learn the basics of how to develop and implement a cohesive content strategy. I publish a new episode every week, and you can find it in iTunes, Stitcher, and most other podcast apps.
Most Recent Blog Post
Your Content Strategy Toolset
Free downloads of the tools and templates that I use regularly in my own content strategy—and with my clients too. It includes planning worksheets, blog and social templates, and checklists to monitor and measure your progress.
Get One-on-One Help
I offer a full suite of content strategy services, with everything from strategy and planning to writing and deployment. Recent projects: Blog writing, SEO bootcamp, site optimization, building online courses, podcast training, and social strategy.
CreateBiz: Content Marketing for CreativesA complete online course to help creatives build a business around their creative work, focused on the most difficult part – marketing. The course is 42 video modules, with dozens of worksheets, templates, and checklists to help you get focused and efficient in attracting an audience.