The interaction between you and your customer is unique to your business. But the “customer journey” has some common waypoints as we go from attracting that initial set of customers to developing a stable of loyal advocates.
Most Recent Podcast Episode
Marketing Without the Marketing (Podcast)
The purpose of this podcast is to show you how to promote yourself or your business without being pushy and aggressive. No fluff – just real practitioner strategies from someone who uses content strategy every day in serving clients. I publish a new episode every other Monday, and you can find it in iTunes, Stitcher, and dozens of other podcast apps.
Building Your Author Platform: Creating a Pathway to Purchase (Online Course)
An overview for beginners based on an in-person workshop that I conducted this fall — all about using your website, your blog, social media, and a sound email strategy to find new readers and guide them down a pathway to purchase.
CreateBiz: Content Marketing for Creatives (Online Course)
A complete online course to help writers, musicians, and visual artists build a business around their creative work, focused on the most difficult part – marketing. The course is 42 video modules, with dozens of worksheets, templates, and checklists to help you get focused and efficient in building an audience.
Complete List of Online Courses from Michael Boezi / Control Mouse Media
See the full list of current and future online courses, including SEO Basics, Social Media Strategy for Business, Email Marketing, Podcasting Basics, and Content Marketing for Writers.