Customers expect more now, which presents an opportunity for small businesses to surpass their larger competitors. Let’s look at what it takes to earn a customer in this new environment, the evolving criteria of a sales transaction, and what makes a customer loyal now.
Most Recent Podcast Episode
Marketing Without the Marketing (Podcast)
The purpose of this podcast is to show you how to promote yourself or your business without being pushy and aggressive. No fluff – just real practitioner strategies from someone who uses content strategy every day in serving clients. I publish a new episode every other Monday, and you can find it in iTunes, Stitcher, and dozens of other podcast apps.
CreateBiz: Content Marketing for Creatives (Online Course)
A complete online course to help writers, musicians, and visual artists build a business around their creative work, focused on the most difficult part – marketing. The course is 42 video modules, with dozens of worksheets, templates, and checklists to help you get focused and efficient in building an audience.
How to Start a Business: A Case Example (Free Online Course)
This free online course is a case study about the early days of a new business. It starts from Day 1 and goes through the process of learning to market yourself. It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.
Complete List of Online Courses from Michael Boezi / Control Mouse Media
See the full list of current and future online courses, including SEO Basics, Social Media Strategy for Business, Repurposing Content, and Content Marketing for Writers.