Customers expect more now, which presents an opportunity for small businesses to surpass their larger competitors. Let’s look at what it takes to earn a customer in this new environment, the evolving criteria of a sales transaction, and what makes a customer loyal now.
Most Recent Podcast Episode
The purpose of this podcast is to show you how to promote yourself or your business without being pushy and aggressive. No fluff – just real practitioner strategies from someone who uses content strategy every day in serving clients. I publish a new episode every other Monday, and you can find it in iTunes, Stitcher, and dozens of other podcast apps.
Most Recent Blog Post
A complete online course to help writers, musicians, and visual artists build a business around their creative work, focused on the most difficult part – marketing. The course is 42 video modules, with dozens of worksheets, templates, and checklists to help you get focused and efficient in building an audience.
This free online course is a case study about the early days of a new business. It starts from Day 1 and goes through the process of learning to market yourself. It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.