Why does business need to be a ruthless, zero-sum game? It doesn’t. You can still be successful by being nice – and in point of fact, I think that you can be even more successful if you unlearn some of the awful lessons that the corporate world teaches.
Most Recent Podcast Episode
The purpose of this podcast is to show you how to promote yourself or your business without being pushy and aggressive. No fluff – just real practitioner strategies from someone who uses content strategy every day in serving clients. I publish a new episode every other Monday, and you can find it in iTunes, Stitcher, and dozens of other podcast apps.
Most Recent Blog Post
A complete online course to help writers, musicians, and visual artists build a business around their creative work, focused on the most difficult part – marketing. The course is 42 video modules, with dozens of worksheets, templates, and checklists to help you get focused and efficient in building an audience.
This free online course is a case study about the early days of a new business. It starts from Day 1 and goes through the process of learning to market yourself. It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.