When you’re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your business. The value you create sticks with you, and can even transfer to your next business, your next project, or your next job.
Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks.
A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more believable in their hands, you should be doing all you can to make it easier for them.
Looking back at the first 30 episodes of this podcast, I have an epiphany about what content marketing is really about. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.
Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.
Articulating your solution in your customers’ own language is a much more powerful way to connect than just throwing me-first marketing-speak at them. First, you have to know your audience.
You can’t have content marketing take over your life – you just need it to deliver meaningful results for you and your business. Here’s how to focus on the one or two social media channels that will yield the best results for you.
Social media is easy enough for anyone to use, but getting the nuances down is the challenging part. Once you get it, you’ll be building awareness, attracting the right people, and engaging in valuable discussions.
This week’s episode gives an overview of how to optimize your post image, post title, and post meta so that people are more likely to click on the links you share.
Building trust is the ultimate goal of content marketing. Here’s how to move up the “payment scale,” from attention to advocacy to earning—and keeping—a loyal customer.
Just like in traditional selling, you can’t just march in unannounced and ask for the sale. You have to do the work and prove yourself first. Content marketing is no different.
Building an audience is difficult, which is why it’s so valuable. Organic growth takes time, but if you are willing to do the work, you can create perhaps your most valuable business asset.