In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here’s how to get set up.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing is about creating the Digital Representation of You. We don't want it to feel like "marketing," though. Respectful, ethical marketing strategies are more effective – and more in tune with what today's consumers expect of us.
Listen in: Apple Podcasts | Spotify | Stitcher | Overcast | Breaker | Pocket Casts | Google
Setting Up and Launching Your Podcast
Launching a podcast is different than a blog. Here’s how to do a proper launch to take advantage of Apple’s “New & Noteworthy” category.
Scripting and Recording Your Podcast
Anyone can start a podcast. What would yours be like? Let’s take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software.
Podcasting as a Strategy for Writers
Podcasting offers the ability to create a virtual “rolling book tour” to find new readers and turn them into fans. It’s simple to set up and run this strategy, even if you’ve never worked with audio before. Here’s an overview.
Why Black Lives Matter Is Such a Powerful Slogan
Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It’s direct, efficient, and airtight as an assertion. Let’s unpack the phrase to understand why it works so well.
Now We Know
It feels good to celebrate, with good reason. But record turnout revealed something about the coming challenges we face as a culture.
What Happens Tomorrow?
My hat’s off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same.
Don’t Take My Advice
You don’t need my help. You don’t need anyone’s help.
Empathy, Energy, and Ethics
A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job.
We Need Marketing More Than Ever
If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.
Refocusing When Focusing Is Difficult
After a hiatus, I relaunch Marketing Without the Marketing with a new format, new focus, and new flavor.
Closing Up Shop
175 episodes is a long run. With all that’s going on, it’s safe to say that someone other than me should have the microphone. So I’ll be closing up shop for awhile. Here’s my reasoning, and a look into the foggy future.