Your business is at risk if you don’t have ownership of one of your most important assets: Your audience. While a Facebook Page is convenient for connecting with customers, what happens when your account gets hacked, deactivated, or deleted? This happened to a client of mine. Episode 162 is her story.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing doesn't have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of today's consumers anyway. No fluff – just real practitioner strategies from someone who uses these soft-touch marketing techniques every day in serving clients.
If you are new to the show, here's where to start:
- Creativity Is a Business Imperative – the storytellers and artists will win.
- Soft-Touch Marketing Is More Respectful – we can be ethical and effective.
- Why Marketing Without the Marketing? – with a "starter pack" playlist.
Here are the latest episodes below – I invite you to subscribe and I'll send you a quick email when new episodes publish.
You can’t do good email marketing without maintaining a clean email list. Good list hygiene not only helps you save money, but it also helps you increase your open rate and click rate. Let’s look at some strategies for proper email list maintenance, including running periodic re-engagement campaigns.
Automation is key to today’s email marketing. In the last episode, I covered some basic automation strategies to get you started. Let’s take a look some more advanced techniques for when you are ready to go beyond a basic email newsletter strategy: RSS-based sequences and nurture sequences.
Adding a little bit of automation to your email marketing strategy can help nurture “cold” leads without a lot of extra hands-on effort. Building on the last episode about list segmentation, let’s look at the two types of automations that I recommend to clients when they are just getting started: Welcome sequences and follow-up sequences.
Good list segmentation in email marketing lies at the intersection of what’s meaningful to your audience vs. what’s important to you. If it’s one or the other, it won’t work as effectively. There are 3 distinct ways to segment your email list: Listen to Episode 158 for how to apply them to your own email marketing strategy.
Participation is a signal. When you are a part of the community that you aim to serve, it shows that you’re invested. That it’s important to you. That you care. Not only is it a way to develop trust, but it can also help you see emerging trends in your sector.
Have you noticed that social media is not as effective anymore? That your website traffic is down? That people aren’t opening your email newsletters as much? Content marketing has changed – a lot – over the past 5 years alone. What used to work isn’t a sure thing anymore. How do we adapt to stay ahead of the curve?
Repurposing content is one of the best ways to get more out of your blog as a small business. With some careful planning up front, you can think a few steps ahead and save yourself time – while building a set of content as a valuable business asset. I lay out my entire process for repurposing content in Episode 155 of Marketing Without the Marketing.
Are you famous? Have I heard of you before? Most of us don’t have the luxury of being able to answer “yes” to these questions. In a world where attention gets more and more scarce, what can we do to overcome this – without being the one who simply yells the loudest or without resorting to cheap stunts?
Building anticipation is a terrific technique for getting readers back to your site. Producing a blog series is a great way to achieve this. It has the added benefit of an SEO boost around one of Google’s strongest ranking factors as well. There are two strategies that I use – Episode 153 covers both so you can apply one (or both!) to your blog, podcast, or vlog.
It’s worth highlighting ethical business practices since they are often the exception to the rule. This week’s episode breaks from the regular format of the show and presents a story from an experience I had last weekend. Celebrate the good people in the world!
Each post you publish is an opportunity to get found by a future customer. Let Google help you. Optimizing for search is one of the best things you can do for your business blog, and it should only take an extra 5-10 minutes for each post. Episode 151 goes step-by-step through my SEO Treatment Plan.