SEO is one of the most important factors in any marketing strategy, so it’s worth the effort to learn the basics. It doesn’t have to be complicated, and anyone can learn it. Episode 133 is an introduction to my approach to SEO, and the start of a new series to teach you all the nuances of a good, sound SEO strategy.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing doesn't have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of today's consumers anyway. No fluff – just real practitioner strategies from someone who uses these soft-touch marketing techniques every day in serving clients.
If you are new to the show, here's where to start:
- Creativity Is a Business Imperative – maybe my most important episode.
- Why Marketing Without the Marketing? – with a "starter pack" playlist.
- Most downloaded episodes of last year – a listener-created playlist.
Here are the latest episodes – please subscribe to get notified by email when new episodes publish!
The new season kicks off with a reset to zero! Let’s look at how creativity and business go together, and how you can rethink your own approach to your current project, job, or business.
The challenges you face in starting a business are different than any other thing you’ll do in your career. Episode 131 is a summary of my 10-part series about the early days of my small business – my strategies, successes, and mistakes – so that you have somewhat of a roadmap in your own journey.
If your business involves teaching or training, then you are in a good position to create “knowledge products” out of your expertise. Whether you sell these “outputs” or use them for customer acquisition, a little planning up front can help you work towards something bigger in your content strategy.
Email is your conversion instrument. It’s 40 times more effective than social media in this regard, so building your email list is one of the most important things you can do for your business. It pays to get started early, with a plan for segmentation and some simple automation as well.
Have you ever thought about starting a podcast? It’s a great marketing tool, which is why I’m a big proponent of podcasting. Let’s take a look at the criteria for deciding whether or not it could be a good strategy for your business in particular.
Cornerstone content supercharges your efficiency. It not only carries some the sales load, but it’s good for SEO too. With a little investment of time up front, it can pay dividends for years to come. Let’s look at why cornerstone content is so important, what it can do for your business, and a simple guide for how to get started.
What is GDPR and how does it affect email marketing lists? Here’s an overview, with a practical way to be GDPR-compliant but not have to lose all of your subscribers. If you haven’t done this already, it’s not too late – but it’s time to take action so that you avoid a potential claim (and hefty fines).
We all start out scared. But in order to be successful, you have to learn how to quiet the voice of fear in your head. It takes time, but making the fear disappear puts you in a position of power. You make better decisions, attract better customers, and produce better outcomes.
In the early days of a new business, structure is critical. Otherwise, how can you be sure that you are spending time on the right things – and that you are building something that your customers want? Episode 124 is about testing your initial assumptions to make sure you’re on the right track.