I describe my work as creating “The Digital Representation of You.” In 200 episodes of this podcast, in my client work, and my new project, Consider the Source, I am rooting for your best ideas to make a positive impact on the world.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing is about creating the Digital Representation of You. We don't want it to feel like "marketing," though. Respectful, ethical marketing strategies are more effective – and more in tune with what today's consumers expect of us.
There are 3 different types of quizzes that you can use in marketing. Let’s look at the practical uses of each type and how to set goals, choose question types, and deliver meaningful results.
Social media is a lie. It promises a podium. But instead, it hires you to be unpaid labor. Can you still get something out of it? Sure, but we have to see through the misconceptions to find a smart strategy.
Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Here are the 3 steps to create an effective marketing quiz.
Scroll through LinkedIn, and it’s cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It’s done in earnest, I’m sure. But in expressing our genuine excitement, is it coming off the wrong way? Let’s audit my feed.
It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second.
A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer issue and think beyond just generating leads?
People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you.
There’s one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test.
How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression?
Your “media fit” is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what’s the best platform for you and your brand?
Speaking with clarity and empathy works. Here’s a great example of that: How Jessica Valenti changed my mind about cancel culture.