The sooner you start interacting with and learning about your audience, the better. This starts on Day 1 of your new business – it’s too important to let it wait. A side benefit is that it gives you a system and structure for creating worthwhile content to serve your audience. Let’s take a look at exactly how to do that.
Marketing Without the Marketing: Podcast Episodes
100 episodes (and counting!) of respectful, soft-touch marketing techniques for building the trust of an audience. Intended for small business owners, solo entrepreneurs, non-fiction authors, and other creatives. No fluff – just real practitioner strategies that you can apply to your own business.
There’s so much to learn when you are starting a business, and the challenges that you will face are as unique as your own fingerprints. It will be up to you to chart your own path, but it helps to have a map. That’s why I created this 10-part series, taking you through my process as I built my own business.
Mark Zuckerberg has vowed to fix the ills that have plagued Facebook over the past 18 months. There are 5 reasons why his plan won’t work.
In the season premiere of Marketing Without the Marketing, we jump right into how the upcoming Facebook algorithm change is going to affect YOU as a small business owner. There are 3 big ramifications, and 3 things you can do to prepare yourself.
You can draw people in with your creativity. Or your can repel them with annoying ads. We have a choice, and my strong belief is that the storytellers and artists will win, while the aggressors and interruptors will fall behind. Let’s commit to making every interaction with your audience either educate, inspire, enlighten, or entertain.
If we look at advertising like pollution, could we make the worst offenders pay a price for making us suffer bad ads? In this week’s episode, I explore the concept of Advertising Offset Credits and the cost of aggressive, self-serving advertising.
There are some big changes coming to Facebook. Continuing the thread from last week’s episode, here is some speculation on how this might affect the Facebook Ad platform and a major change to the News Feed that Facebook is currently testing outside of the U.S.
As the harsh spotlight illuminates dark posts, Russian ads and who-know-what-else, expect a backlash against Facebook. It may come in the form of regulations or user revolt, but it’s going to change Facebook a lot. It’s not a matter of if, but when. So if you use Facebook to promote your business or connect with customers, what can you do to prepare yourself?
Acceleration is something that most entrepreneurs seek, but often find to be out of reach. My guest this week is Kelly Roach, a former Fortune 500 executive who has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business.
Do you have someone creating content for you? A writer, designer, video producer, or developer? If so, you want to make sure that you have clear ownership of the rights to that content. Episode 112 is about the risks of not having an IP clause in your vendor contracts.