It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing is about creating the Digital Representation of You. We don't want it to feel like "marketing," though. Respectful, ethical marketing strategies are more effective – and more in tune with what today's consumers expect of us.
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Four Principles of an Effective Marketing Quiz
A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer issue and think beyond just generating leads?
Why Quizzes Are Good for Content Marketing
People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you.
The Ambient Awareness Test
There’s one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test.
Stop Mimicking What Marketers Do
How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression?
Finding Your Media Fit
Your “media fit” is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what’s the best platform for you and your brand?
How to Change My Mind
Speaking with clarity and empathy works. Here’s a great example of that: How Jessica Valenti changed my mind about cancel culture.
Consider the Source: Extending the Scope of this Show
If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. To that end, I’m launching a new project called “Consider the Source” that audits the way we consume, share, and produce media.
Using a Podcast to Create an Audiobook
With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort.
Turning the Page
It feels like a chance to reset. How will that affect our media diet – what we consume, what we share, and what we produce?
Promoting and Syndicating Your Podcast
In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here’s how to get set up.
Setting Up and Launching Your Podcast
Launching a podcast is different than a blog. Here’s how to do a proper launch to take advantage of Apple’s “New & Noteworthy” category.