Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here’s how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.
Podcast: Marketing Without the Marketing | Michael Boezi
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Marketing doesn't have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of today's consumers anyway. No fluff – just real practitioner strategies from someone who uses these techniques every day in serving clients.
Employing Scarcity: Online Store Strategy 201
When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here’s a rundown of all the ways to use SCARCITY to up your conversion rates.
Making the Sale: Online Store Strategy 201
Your online store is the last and most important point in the customer’s journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments.
When to Use Facebook Ads: Social Strategy 201
There are two cases where it really makes sense to run a Facebook Ad. But it cannot be a standalone strategy. In Episode 171, I cover all the things that need to be set up before you start running ads or boosting posts, so that you don’t spend your money on useless eyeballs.
How to Support Small Businesses During the Coronavirus Crisis
Many of our favorite small businesses will not survive the severe economic downturn precipitated by the coronavirus pandemic. Now is the time to help our friends and neighbors who run small businesses, or we may lose them forever. Here are a few things we can do to help them weather the storm.
How Small Businesses Can Survive the Coronavirus Crisis
The coronavirus outbreak is having a huge impact on small businesses, including my own. Here are a few specific strategies to help you weather a prolonged downturn, and an offer to use what expertise and experience I have to help you directly, one-to-one, for free.
Small Groups vs. Large Followings: Social Strategy 201
In Episode 168, I question the concept of getting a large social media following. Large numbers of “eyeballs” often don’t do us much good compared to the tight connections of smaller groups. A counterintuitive approach involves using a Facebook Group, LinkedIn Group, or the group chat features of messaging apps to cultivate an ardent community of supporters.
Domain Renewal Scams: How to Avoid Them
Domain scammers have upped their game. I encountered a new variant of the Domain Name Expiration Scam recently. Episode 167 is about how to spot this new strategy and what to do if you are targeted.
Measurement and Iteration: Social Strategy 201
By treating our marketing efforts like an experiment, we can set metrics, collect data, analyze the results, and then make the necessary adjustments. Episode 166 is about how to put a simple plan in action to help you get better results from your social campaigns.
Rethinking Our Social Media Interactions: Social Strategy 201
The algorithms are working against us now. Episode 165 offers two strategies to adapt to the new, more restrictive world of social media marketing: How to do an end-run around the algorithms, and three steps to lean into what is still the best part of social.
Social Is Not What It Used to Be: Social Strategy 201
The glory days of social are over. Free organic reach is a thing of the past. What used to work is no longer effective. So how do we respond? Are there still ways for us to use social media to build relationships with an audience without having to pay-to-play? Of course there are.
No One Wants to Read an Email Newsletter
Email marketing is one of the most important tools for any small business. Can we come up with something other than “email newsletter” to call it, though? This has been bugging me for a while, and I haven’t come up with a solution – so I thought I’d ask for your help. Send me a reply once you’ve had a listen!
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