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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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SEO Basics: Core Concepts of Content Strategy

Learn the basics of SEO for small business in this online course from Michael Boezi, Owner and Managing Director of Control Mouse Media, LLC.Search Engine Optimization (SEO) is one of the most important factors in any marketing strategy, so it’s worth the effort to learn the basics. It doesn’t have to be complicated, and anyone can learn it. In this series, I aim to teach you some of the basics of SEO so that you have a practical understanding of how to apply it to your own business. Start from the beginning with SEO: A Different Approach (at the bottom of this page) and work your way up.

SEO and the User Pathway

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

SEO always starts with a simple query. But it doesn’t end when the user finds your site. For SEO to be truly effective, we need to set up a pathway to serve the user more than once so we can build trust over time. And of course, this needs to be set up and ready to go before the first visit.

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Tagged with: Google, Optimization, SEO, SEO for Small Business, Small Business

SEO Is More Than Keywords

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

Yes, keywords are important to SEO. But when you boil it down, SEO is about providing relevant, useful content to your human users. Google is able to measure what happens once the user gets to your site. Is it a good experience, or are there things you could be doing better in serving your users?

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SEO: Write for Humans First, Robots Second

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

Google’s Web crawlers are assessing your website with every interaction. Are people getting what they need from your site? It turns out that when it comes to SEO, what’s good for humans is good for robots. Let’s look at some of the biggest factors that affect your ranking and how they are in tune with the human side of marketing.

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Tagged with: Content Strategy, Google, SEO, SEO for Small Business

SEO: Understanding the Google Algorithm

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

What is Google looking for in your content? While they are famously secretive about their search algorithms, Google reveals important clues with each major update. Let’s take a look at the key search factors and how to apply them to your SEO strategy.

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Tagged with: Content Strategy, Google, SEO, SEO for Small Business

SEO Is About Serving People (not Google)

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

People are at the heart of your SEO efforts. So let’s look past the keywords, page rank, and site traffic for a second and focus on the real point of SEO – connecting with your potential customers. SEO is about building the apparatus to find the people who are already out there asking for your help – and the pathway to deliver that help.

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Tagged with: Content Strategy, Google, SEO, SEO for Small Business

SEO Is a Key Part of Any Marketing Strategy

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

SEO helps you tackle one of the most difficult parts of any business – finding new potential customers. What’s more is that Google will help you do this for free. Episode 135 is an overview of why it’s worth the effort to learn even just a little bit of SEO so you can take advantage of its marketing power.

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Tagged with: Content Marketing, Inbound Marketing, SEO, SEO for Small Business, Small Business

What Is SEO and How to Unlock Its Power

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

Teaching is how we form a connection with a future customer. SEO is simply a signal that someone wants to learn – with a distinct data “signature” that offers clues about what they want to know. From there, it’s up to us to use that data to put ourselves in the best position to answer that question. Episode 134 is an overview of how to do that.

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Tagged with: Content Marketing, Content Strategy, SEO, SEO for Small Business, Small Business

SEO: A Different Approach

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

SEO is one of the most important factors in any marketing strategy, so it’s worth the effort to learn the basics. It doesn’t have to be complicated, and anyone can learn it. Episode 133 is an introduction to my approach to SEO, and the start of a new series to teach you all the nuances of a good, sound SEO strategy.

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Tagged with: Content Strategy, Featured Episodes, SEO, SEO for Small Business

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