This mini-course lays out an end-to-end strategy and all the important nuances of using your website, your blog, social media, and a sound email strategy to find new readers and guide them down a pathway to purchase.

Build a website to promote your creative work – and get your blog, social media, and email marketing strategy set up too.

Learn how to do the outreach necessary to find new fans – using a blog, email campaigns, and social media.

Learn how to integrate your blog, email, and social into systematic workflows so you can get more efficient in your marketing.

Covers the principles and practices of using content to find and connect with an audience, build trust, and ultimately, earn paying customers. It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.

A case study about the early days of a starting a new business. It starts from Day 1 and goes through the process of learning to market yourself. It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.

Repurposing content is one of the most important facets of any content strategy. With some careful planning up front, you can think a few steps ahead and save yourself valuable time – while building a set of content as a valuable business asset.