If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.
Creativity Is a Business Imperative
You can draw people in with your creativity. Or you can repel them with annoying ads. We have a choice, and my strong belief is that the storytellers and artists will win, while the aggressors and interruptors will lose. Let’s commit to making every interaction with your audience either educate, inspire, enlighten, or entertain.
From Adversity to Acceleration: Business Growth Strategies from Kelly Roach
Acceleration is something that most entrepreneurs seek, but often find to be out of reach. My guest this week is Kelly Roach, a former Fortune 500 executive who has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business.
Podcast Sponsorships: Your Opinion
Once a podcast reaches a certain level, it’s time to at least consider getting sponsorships. Let’s look at the positives and negatives in monetizing a podcast – and how it applies to this show in particular.
You Only Have to Tell Me One Lie
In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage.
Hope Is Not a Marketing Plan
There are no shortcuts in building a business. That’s why those insidious “instant success” stories are dangerous to real, working businesses. Here is one of those stories – and my reaction to it.
Me as a Customer
Today’s consumers are savvy. Before a purchase, they’re going to research you, read reviews, and ask their friends about you. They’re going to make determinations about you – even before the first “touch.” Are you set up to influence the process? Let’s take a look.
Getting Your Customers Involved
It’s a missed opportunity if you don’t give your customers a seat at the table early on. First, if the customer has no effect on product development, you’ll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right.
Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker
How can brick and mortar businesses make the most of social media? On this week’s episode, I interview Laura Nunemaker about her specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient.
How to Get Publicity and Other Media Coverage: Interview with Chris Well
How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority.
Ideas vs. Execution
Ideas are a dime a dozen, even the great ones. It’s the execution that counts. So, if you’ve got a great idea, get going. Start building, start creating, start testing. Start solving problems. There’s nothing in your way.
Content Marketing: Content as a Promise
Make a promise to your audience. Then consistently deliver on that promise. That’s content marketing, in a nutshell. Building authority, credibility, and most importantly, earning the right to ask for the sale down the road.