A quiz gets people talking about themselves. It puts them in “learning mode” or “discovery mode.” Like anything in content marketing, the quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Let’s work backwards to create a really well-designed quiz. Listen to Episode 197 here or in your preferred pod player.
Show Notes / Links from the Episode
- My preferred quizzing app: Interact (affiliate link)
- Blog: How to Create a Marketing Quiz for Lead Generation
- Tell me your strategies: Twitter, LinkedIn, email, or in the comments
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