When everyone’s doing content marketing, how do you stand out?
Have you noticed that some of the basic strategies behind your website, blog, social, and email marketing have started to lose some of their effect? That’s because content marketing is now mainstream, with everyone employing the same set of tactics.
There’s only one solution to this. Time to up our game.
We can’t rely on what worked in the past. Our websites need to be more than a passive showroom, filled with infrequent blog posts that no one reads anyway. Social media isn’t what it once was; tried-and-true activities are now tired and empty. A simple email newsletter won’t cut it anymore either.
Episode 144 is the start of a new 15-part series on intermediate and advanced “Content Marketing 201” strategies that will help you stand out amongst the crowd. Listen to it here or in your favorite podcast player.
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If you are able, fuel my efforts with a cup of coffee!