Mark Zuckerberg has vowed to fix the ills that have plagued Facebook over the past 18 months. There are 5 reasons why his plan won’t work.
In the season premiere of Marketing Without the Marketing, we jump right into how the upcoming Facebook algorithm change is going to affect YOU as a small business owner. There are 3 big ramifications, and 3 things you can do to prepare yourself.
There are some big changes coming to Facebook. Continuing the thread from last week’s episode, here is some speculation on how this might affect the Facebook Ad platform and a major change to the News Feed that Facebook is currently testing outside of the U.S.
As the harsh spotlight illuminates dark posts, Russian ads and who-know-what-else, expect a backlash against Facebook. It may come in the form of regulations or user revolt, but it’s going to change Facebook a lot. It’s not a matter of if, but when. So if you use Facebook to promote your business or connect with customers, what can you do to prepare yourself?
With organic reach down to 9% or lower, Facebook has become purely a pay-to-play platform for businesses. Facebook Groups are the exception, and may be one of the most powerful marketing tools available. Here’s my strategy for how to build and nurture an audience of super-fans.
A lot of businesses are using Facebook – but not a lot of them are using Facebook Ads. With the right strategy, you can get a huge awareness boost for your product or service, targeted to the right audience. Listen to the episode for some starter strategies and other considerations.
Just because today’s Facebook is an advertising platform doesn’t mean that it’s the only method to get success out of the platform. Let’s look at how Facebook’s algorithm works and how to optimize for as much “organic reach” as you can get – without paying for ads.