Acceleration is something that most entrepreneurs seek, but often find to be out of reach. My guest this week is Kelly Roach, a former Fortune 500 executive who has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business.
Challenging Conventional Wisdom in Content Marketing: Interview with Louie La Vella
The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live), affiliate marketing, and influencer marketing.
How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan
The world of work is changing quickly. It doesn’t matter if you’re an employer or employee, starting your own business, or freelancing. Everything’s different, from the way we work to our expectations of what work should be. Katy Tynan talks about the trends and how they will affect your career.
Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker
How can brick and mortar businesses make the most of social media? On this week’s episode, I interview Laura Nunemaker about her specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient.
How to Get Publicity and Other Media Coverage: Interview with Chris Well
How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority.
How to Run a Successful Kickstarter Campaign: Interview with Bruce Myren
Kickstarter can be a great strategy. But there are a lot of myths about crowdfunding, which is why most campaigns fail. On today’s episode, Bruce Myren shares his strategy and experiences in successfully funding his own project with Kickstarter.
Getting Started with Marketing Optimization: Interview with Todd Meisler
Small business owners are strapped for time, which is why a little optimization can make a huge impact. On today’s episode, Michael Boezi interviews Todd Meisler, a marketing optimization specialist, about the steps you can take to optimize your marketing processes.