Social media for business is more than just Facebook, LinkedIn, and Twitter. In the season finale of “Marketing Without the Marketing,” I give a top-level blueprint of a cohesive social media strategy that maximizes impact and efficiency.
The Social Media Strategy Series
Welcome to The Social Media Strategy Series, where I devote an episode to each of the major platforms to help you decide whether or not they will be good for you and your particular business. Your business is unique, as is the audience you serve. So my goal here is just to give you some criteria and considerations so that you can make a good business decision.
In each episode, I cover the character and philosophy of each platform, its potential benefits and pitfalls, particular idiosyncrasies or restrictions of each platform that might affect you, and the actual strategies that I use in my own business serving clients.
LinkedIn Pulse for Business: Baseline Strategies for Personal Branding
While LinkedIn Pulse is a low-commitment way to get started with blogging for business, you really need a strategy to get the most out of it. Here are two distinct game plans for you to consider: Which one is worth the time investment?
Periscope for Business: Using Live Video as a Marketing Strategy
Have you tried using Periscope for business – or any other live video app? There are a lot of advantages for brands, and companies are getting really creative with it. Let’s have a look at whether or not live video will be a good strategy for you and your business.
Facebook Groups for Business: A New Approach to Marketing
With organic reach down to 9% or lower, Facebook has become purely a pay-to-play platform for businesses. Facebook Groups are the exception, and may be one of the most powerful marketing tools available. Here’s my strategy for how to build and nurture an audience of super-fans.
Twitter Ads for Business: An Underrated Marketing Strategy
Social media is a great starting point to drive awareness of your business, but let’s face it – there’s a ton of noise out there. One strategy that can help: Twitter Ads. If you haven’t tried ads yet as a part of your content strategy, here’s a quick guide to getting started.
Medium for Business: The Benefits of Social Blogging
Medium has a ready-made audience and a algorithmic feed mechanism to get you in front of an audience that’s different than your own blog. Here’s how to coordinate the two – your blog and Medium – into a coordinated and effective strategy.
Facebook Ads for Business: Taking Your Social Strategy to the Next Level
A lot of businesses are using Facebook – but not a lot of them are using Facebook Ads. With the right strategy, you can get a huge awareness boost for your product or service, targeted to the right audience. Listen to the episode for some starter strategies and other considerations.
Pinterest for Business: Are You Missing an Opportunity?
Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here’s a “starter strategy” to get you up and running and taking advantage of their new business-friendly features.
Instagram Stories vs. Snapchat for Business
Instagram and Snapchat are each powerful social platforms that can help you construct a visual narrative around you or your business. But each have specific limitations as well. Here’s a quick comparison so you can make a decision for your business.
Snapchat for Business: How to Nurture Your Audience
“Should I be on Snapchat?” It’s one of the most frequent questions I get from small business owners. There’s a lot of excitement about this new and unique platform—and a lot of hype. Let’s look at the considerations so you can make a good decision for your business.
Instagram for Business: Brand Storytelling with Images
Instagram is evolving quickly, and becoming more and more business-friendly with analytics, ads, and more. But is Instagram right for your business? In Part 6 of the Social Media Strategy Series, I look at some of the factors to consider and offer some basic strategies to get started.
YouTube for Business: Where the World Goes to Learn
YouTube is still the king of video, despite powerful challenges from Facebook and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.