This podcast is for small business owners of all types (including authors, writers, and other creatives). It’s about how to build an online audience without all the “icky” marketing. It’s a much more ethical, “soft touch” approach.
I’ve published over 175 episodes. If you’re new to the show, here’s a starting point playlist:
See the sidebar on the right or click here for a complete list of episodes.
Why this podcast?
In the 7+ years of running my own business, I’ve learned a lot about how to best serve my clients. Content strategy encompasses a very wide range, so I provide a wide array of services. After all, each client is different.
But they all have one thing in common: My clients are building an audience using content. They are usually small business owners, freelancers, writers, or creatives. In other words, entrepreneurs of all types.
I help them with everything from strategy to tactics. Setting goals based on clear business objectives, building a strategy, and then executing it. Everything from writing, production, and deployment to measuring the results and iterating.
The purpose of this podcast is to show you how that’s done. I give you an overview of the principles behind content strategy to get you thinking about your own business – and I include questions and issues that come up in the real world working with real clients.
I publish a new episode about every other Monday. Get a brief email reminder (weekly or monthly).
Available (nearly) everywhere!
Marketing Without the Marketing is syndicated on nearly every podcast app:
- Apple Podcasts http://bit.ly/mwm-itunes
- Spotify http://bit.ly/mwm-spotify
- Overcast http://bit.ly/mwm-overcast
- Google Podcasts http://bit.ly/mwm-play
- Stitcher http://bit.ly/mwm-stitcher
- PocketCasts http://bit.ly/mwm-pocketcasts
- PlayerFM http://bit.ly/mwm-playerfm
- Beyondpod http://bit.ly/mwm-beyondpod
- Castbox http://bit.ly/mwm-castbox
- Breaker http://bit.ly/mwm-breaker
- TuneIn http://bit.ly/mwm-tunein
- Anchor https://anchor.fm/mboezi
And dozens of other app-only players for iOS and Android. Let me know if it’s not on your favorite app, and I’ll see what I can do.
Lastly, please leave a comment or review – and most of all, ask questions! If there’s something I didn’t cover, let me know. Or maybe your question will even be the topic of the next episode!