This podcast is for small business owners and freelancers of all types (including authors, writers, and other creatives). It’s about how to build an online audience without all the “icky” marketing. It’s a much more ethical, “soft touch” approach.
I’ve published 200 episodes since July 2015. If you’re new to the show, here’s a starting point playlist:
See the sidebar on the right or click here for a complete list of episodes.
Why this podcast?
In the 8 years of running my own business, I’ve learned a lot about how to best serve my clients. Content strategy encompasses a very wide range, so I provide a wide array of services. After all, each client is different.
But they all have one thing in common: My clients are building an audience using content. They are usually small business owners, freelancers, writers, or creatives. In other words, entrepreneurs of all types.
I help them with everything from strategy to tactics. Setting goals based on clear business objectives, building a strategy, and then executing it. Everything from writing, production, and deployment to measuring the results and iterating.
The purpose of this podcast is to show you how that’s done. I give you an overview of the principles behind content strategy to get you thinking about your own business – and I include questions and issues that come up in the real world working with real clients.
I publish a new episode about every other Monday. Get a brief email reminder (weekly or monthly).
Available (nearly) everywhere!
Marketing Without the Marketing is syndicated on nearly every podcast app:
- Apple Podcasts http://bit.ly/mwm-itunes
- Spotify http://bit.ly/mwm-spotify
- Overcast http://bit.ly/mwm-overcast
- Google Podcasts http://bit.ly/mwm-play
- Stitcher http://bit.ly/mwm-stitcher
- PocketCasts http://bit.ly/mwm-pocketcasts
- PlayerFM http://bit.ly/mwm-playerfm
- Beyondpod http://bit.ly/mwm-beyondpod
- Castbox http://bit.ly/mwm-castbox
- Breaker http://bit.ly/mwm-breaker
- TuneIn http://bit.ly/mwm-tunein
- Anchor https://anchor.fm/mboezi
And dozens of other app-only players for iOS and Android. Let me know if it’s not on your favorite app, and I’ll see what I can do.
Lastly, please leave a comment or review – and most of all, ask questions! If there’s something I didn’t cover, let me know. Or maybe your question will even be the topic of the next episode!