Marketing is more than just creating awareness. It’s about listening. Following up on last week’s episode about listening using the Ambient Awareness Test, let’s talk about using quizzes to learn more about your customers – and build their trust in the process. Listen to Episode 193 here or in your preferred pod player.
Show Notes / Links from the Episode
- Blog: How to Create a Marketing Quiz for Lead Generation
- Listening: The Ambient Awareness Test (Episode 192)
- Eric Ries’ The Lean Startup (affiliate link)
- My preferred quizzing app: Interact (affiliate link)
- Connect with me: Twitter, LinkedIn, email, or in the comments