Getting my content strategy in order has done amazing things for my business. Getting Michael involved, everything started to accelerate. A new website, a new podcast, a new email marketing strategy – all of it integrated and efficient. Michael’s process is incredible – it goes beyond simple content strategy. My teaching itself is getting stronger and stronger as a result of learning from Michael. It’s been the best investment I’ve ever made in my business.
NOTE: I built the entire website to support the Summers School of Yin Yoga, including the set of online courses that support the live intensive training that Josh offers. I also trained Josh to produce his wildly successful podcast, Everyday Sublime.
Michael is having a huge impact on my business. First, I’m starting to see my book take shape. His blog-to-book process is brilliant. I never thought I had the time to do both, even though I know how important it is to be building a readership before the book is done. Second, my blog posts are performing better than they ever did. I’m reaching more people and making more contacts with potential clients. Michael is actually making my book a part of my consulting business, and I can’t recommend him enough if you are trying to do the same.
NOTE: I helped write and edit Dr. Heitner’s book, Screenwise: Helping Kids Thrive and Survive in Their Digital World, which is getting noticed by some high profile people.
Michael can do anything, he has such a wide range of talents. He is a great writer and editor, and he has helped me make my writing better. I use my blog to connect with readers (and potential clients!) and it’s now structured a lot more strategically, thanks to Michael. He is great at helping connect the pieces together, and has found a lot of opportunities for reusing existing content. But more than just writing, he also knows all the elements of content strategy, SEO, how to make social posts perform better, and the backend Web stuff, too!
NOTE: Due in part to my SEO efforts, this post has been viewed over 140,000 times since it published in Oct 2014.
Michael is an incredibly thoughtful and knowledgeable adviser for writers and experts who are trying to build their brand and expand their reach. He is a strategic thinker and a focused professional who helps drive towards results.
There’s convoluted strategic thinking and guidance and then there’s the simplified brand of thought leadership that only true experts can convey. Michael Boezi’s without a doubt the latter; bringing a real grace to content strategy in what is otherwise a sea of confusion. Get Michael; get smart.
We found Michael at the right time. We were launching a new arm of our business, and Michael was instrumental in helping us bring our vision into clearer focus. We knew what we wanted to achieve, but articulating our mission really helped us to clarify our strategy. We came to understand how deeply a content strategy affects everything in our business, from our Web and social presence, to client proposals, to the work itself. All of it conveys a message about us, and it’s nice to get it all coordinated and working together, under Michael’s guidance. I can’t recommend him highly enough—you will see your business in a different light!
I came to Michael as an award-winning writer. What was missing was next-level strategy. Michael has given me sound strategies and useful tools to apply to all aspects of my life as a writer, whether I’m looking for my next writing project, publishing my poetry on my blog, working on my book-length memoir in progress, or planning social media content. He has helped me build a web presence, and then taught me how to maintain it. I’m learning how to build an audience for my work. Thanks to Michael, potential clients can quickly see my work—and my personality too. I trust he’ll steer me in the right direction, and cheer my successes too.
After establishing the foundation of our brand identity, Michael helped us strategize how we wanted to craft our content so we could clearly communicate our story to our users in a powerful and compelling way. In my experience with Michael, his insight into a young company’s content strategy is informative to the point of invaluable.
Michael is a talented and dedicated individual who I couldn’t recommend highly enough. Whilst working alongside Michael for Hstry, I have witnessed first hand both the skills and determination that make him such an effective Content Strategist. He has a real ability to listen, share and explain to others what content actually means and why it is so important for your business. He also has a way to engage, empower and educate others. Michael would be a real asset to any organisation and has been a pleasure to work with.
From Ginger Bisek:
— Ginger Bisek (@gingerdoe) April 10, 2017
From Shannon Mattern, on my podcast:
From Carrie Melissa Jones, on my piece, “Why I Write”
From Katherine Krause
From Trade Your Kids Clothes
From Transworld Business
From Trendify in DC
From Mike, Hosting Insider
From Blair Pettrey
From Devorah Heitner:
From Tina Tinde
From Chad Parker
—— From Connie Johnson Hambley
From Margie Dana
From Heather Coleman Voss
From Jenn dePaula
From Brian Snapp
From Jen Vesp
From Katy Tynan
From Stephen Frail
From Kelly McDonald
From Asher Bond
From C.E. Wolff
From Content Insight
From Peter McCarthy