Marketing is not a cost, but an investment. Content strategy is using that investment wisely.

Building your credibility requires a clean, unified, and consistent story around your solution to the market problem. You have to start early; this is not an end-of-cycle activity.

• Story Development – A great idea is not enough. Investors pay for a story, not just a belief in the mission and the founders. Articulate the problem you are trying to solve, and create a story around your idea. The story needs to satisfy both constituencies, potential investors and potential customers.
• Marketing Strategy – How to promote yourself and your business without coming off as “self-promotional.”
  • Content Marketing. I’ll help you create an overall content plan, including a content schedule and channel selection. All of it needs to be consistent and in tune with your intended audience. Let’s make it all work together in concert.
  • Brand Development. Your customers will ultimately control your brand, if you are lucky. Create and test a unified story around your concept. Make it compelling and sharable.
  • Web/Social Presence. Social connections are an important part of your overall content strategy and customer development strategy. I offer direct, demystifying help at any level, including account modeling.
• Content Creation – Create regular content that provides direct value to your users and supports the story/brand.
  • Website Content. Are you discoverable and optimized for search? What happens once your customer arrives at your site? Don’t lose a lead due to poor content.
  • Blog Writing and Editing. Critical to developing an audience and your own credibility. The time to start is now, not when your product is complete.
  • Video Scripting and Production. Add a personal, get-to-know-us touch with video; great for pitches and product walk-throughs. I can help you produce audio if you are camera-shy.
• Customer Development – Define your customers, develop an ideal profile, identify the early adopters, and let them help you create your story.
• Community Development – Convert early adopters into a network of vocal brand advocates. This will not happen without a story and a strategy.
• Product Validation – Get your customers involved early to iterate quickly towards product/market fit. Rigorous research required; no white-washing or “success theater.”
• Funding Strategy – Make this a part of your marketing strategy. Angel investors are important, but crowd funding in particular can serve as concept validation.
• Pitch Development – Funding depends on being able to tell a concise and compelling story. You have one shot; let’s get it right.
• Product Presentation – Sure, you can describe your product. But can your customers describe it? They are your best marketers; make sure that they are confident and compelling in their pitch.

Let’s get going.

You’re going to have 1,000 decisions to make. Don’t try to do this alone.

I will engage at any level. The first orienting session is always free. Let’s find out if I’m a good match for you – I will not work with you if I don’t think I can help you.

Here’s more about me and what I do: ABOUT // And what it’s like to work with me: TESTIMONIALS

Book a single session (or a set of strategy sessions) here and we’ll get started right away!

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Get to Know Me & My Approach

The New Business Mindset (5-part series)

The New Business Mindset

The New Marketing and Sales (5-part series)

The New Marketing and Sales

The New Customer Relationship (5-part series)

The New Customer Relationship

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