Content Marketing 201: Beyond the Basics
How are the checkout completion rates for your online store? Do you have a good conversion rate, or too many “abandon cart” terminated transactions?
Employing scarcity can help, giving potential customers that little push they need to complete the purchase. In Episode 173, I cover all the strategies you can use in your online store: Loss aversion, exclusivity, limited editions, and more. Listen here or in your favorite pod player.
Show Notes / Links from the Episode
- Here’s the last episode, where I get into all the online store apps and plug-ins: Making the Sale: Online Store Strategy 201
- This segment is a part of a 20-lesson series, here’s the first episode: Content Marketing 201: Beyond the Basics
- Here’s an example of how I use exclusivity on my Patreon page: https://patreon.com/mboezi
Where You Can Find Me:
- Twitter: https://twitter.com/mboezi
- LinkedIn: https://linkedin.com/in/mboezi
- Book a session: https://controlmousemedia.com/strategy