How do you behave as a consumer? What’s your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.
In working with clients—and in my own business—I find that a regular reminder about empathy for the customer is a good idea. It’s easy to get caught up in your own business, from your side of the table. But what’s going on in the customer’s mind? Where are they in the buying process? Can you see their experience through their eyes?
A good exercise is to turn the table around and suppose that YOU are your own customer. Yes, it’s hard to be objective. But it’s still worthwhile. This episode guides you through that exercise—hope you find it to be useful!
In this episode, I continue the “customer” thread that I’ve carried the past few episodes: