There’s one word that diminishes your work. It underestimates your expertise, undervalues your skills, and underappreciates your experience. Once you start to listen for it, you won’t be able to ignore it. You’ll find that some people don’t mean to use it – and others definitely do. You may even catch yourself using this word.
The new season of Marketing Without the Marketing begins with a rant against the one insidious word that drives me crazy. Listen to Episode 142 here, in Apple Podcasts, or in your favorite pod player.
As I mentioned at the end of this episode, I’ll be starting a new series on how to go beyond the basic activities and “level up” your content marketing efforts. I invite you to subscribe here so I can let you know when new episodes publish. I publish a new episode most Mondays, and I try to keep them short and to the point.
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