Part 6: SEO for Small Business
Unique, well-written content is the only way to be favored in search. This is good news, because it means that you can focus on the content you use to connect with customers. But you still need to pay attention to how Google sees your site when their crawlers do their crawling.
I believe that you attend to both at the same time. My mantra is: “Write for humans first, robots second.” Google has made it clear with each algorithm update that they believe this too.
In this week’s episode, let’s take a look at how to satisfy your human visitors and your robot visitors too:
- What are the Google bots looking for when they scan your site?
- How to prep your WordPress site so that Google can index it easily
- Using keywords, images, internal and external links to help SEO
- The key factors that Google uses to measure your authority
Listen to Episode 138 here or subscribe in Apple Podcasts.
If you’re new to this series, the first episode is SEO: A Different Approach | The 5 Key Factors.
SEO Basics (Online Course)
If you’d like to get serious about honing your SEO strategy, I have an online course that’s based on the work that I do with clients each week. My aim is to teach you the techniques that will make an immediate difference to your business.
This course is structured for the layperson, and it includes:
- Video walk-throughs, templates, and checklists.
- Key highlights of Google’s 200 ranking factors.
- How to use Google Analytics.
Sign up here to be notified when the course is launched:
More info at: https://controlmousemedia.com/seo-basics
With this podcast, I try to keep you up-to-date on new things that might affect your overall marketing strategy. I publish most Mondays – subscribe here if you’d like to be notified when new episodes are available.
I offer a bunch of free help with content marketing in my podcast and blog for small business owners of all types, including freelancers, writers, and other creatives. If you are able, fuel my efforts with a cup of coffee!
You can also support this podcast via Patreon.