While I was attending a conference last week, I had a realization about Twitter and why it’s still an important platform for business purposes – despite all of the talk of its decline. There’s one aspect in particular that Twitter does better than anyone, and they seem to be doubling down on it.
With organic reach down to 9% or lower, Facebook has become purely a pay-to-play platform for businesses. Facebook Groups are the exception, and may be one of the most powerful marketing tools available. Here’s my strategy for how to build and nurture an audience of super-fans.
Social media is a great starting point to drive awareness of your business, but let’s face it – there’s a ton of noise out there. One strategy that can help: Twitter Ads. If you haven’t tried ads yet as a part of your content strategy, here’s a quick guide to getting started.
There are no shortcuts in building a business. That’s why those insidious “instant success” stories are dangerous to real, working businesses. Here is one of those stories – and my reaction to it.
Medium has a ready-made audience and a algorithmic feed mechanism to get you in front of an audience that’s different than your own blog. Here’s how to coordinate the two – your blog and Medium – into a coordinated and effective strategy.
A lot of businesses are using Facebook – but not a lot of them are using Facebook Ads. With the right strategy, you can get a huge awareness boost for your product or service, targeted to the right audience. Listen to the episode for some starter strategies and other considerations.
Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here’s a “starter strategy” to get you up and running and taking advantage of their new business-friendly features.
Instagram and Snapchat are each powerful social platforms that can help you construct a visual narrative around you or your business. But each have specific limitations as well. Here’s a quick comparison so you can make a decision for your business.
“Should I be on Snapchat?” It’s one of the most frequent questions I get from small business owners. There’s a lot of excitement about this new and unique platform—and a lot of hype. Let’s look at the considerations so you can make a good decision for your business.
Instagram is evolving quickly, and becoming more and more business-friendly with analytics, ads, and more. But is Instagram right for your business? In Part 6 of the Social Media Strategy Series, I look at some of the factors to consider and offer some basic strategies to get started.
Your audience will come to you. Give them time. When it’s their decision, it will be a stronger bond between brand and consumer. Are you willing to give up some control for a deeper relationship with your customers?
YouTube is still the king of video, despite powerful challenges from Facebook and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.