The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live), affiliate marketing, and influencer marketing.
Have you tried using Periscope for business – or any other live video app? There are a lot of advantages for brands, and companies are getting really creative with it. Let’s have a look at whether or not live video will be a good strategy for you and your business.