It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second.
Do you like to be sold to? I don’t. “Push marketing” can only generate awareness. While awareness is important, it’s only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.
When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content strategy, can you think like a teacher?
In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage.
Today’s consumers are savvy. Before a purchase, they’re going to research you, read reviews, and ask their friends about you. They’re going to make determinations about you – even before the first “touch.” Are you set up to influence the process? Let’s take a look.
How do you behave as a consumer? What’s your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.
Word-of-mouth marketing can happen on its own, but you don’t want to leave it to chance. Here’s how to make your customers are a part of your overall content strategy.
It’s a missed opportunity if you don’t give your customers a seat at the table early on. First, if the customer has no effect on product development, you’ll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right.
Not all customers are created equal. There are some that your business can’t live without, and there are others who are more trouble than they’re worth. Are you selecting the right customers—the one who provide more value than they extract?
There’s no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards the singular goal of earning your first customer.