Once a podcast reaches a certain level, it’s time to at least consider getting sponsorships. Let’s look at the positives and negatives in monetizing a podcast – and how it applies to this show in particular.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing is about creating the Digital Representation of You. We don't want it to feel like "marketing," though. Respectful, ethical marketing strategies are more effective – and more in tune with what today's consumers expect of us.
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How a Mini-Series Can Help Your Content Strategy
I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It’s good for my audience too – and I have the data to back that up. So, would this method work for you? Let’s take a look.
Repurposing Content to Create an Online Course
In today’s world, the selling process really is about teaching. Here’s my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to “productize” your knowledge and create a new revenue stream.
Repurposing Content: The Downstream Method
If you’re not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this week’s episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.
Repurposing Content: The Upstream Method
Have you ever thought about writing a book, but can’t find the time? In this week’s episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it.
Repurposing Content Across Different Contexts
Marketing is getting highly personalized. Each channel is its own community, which means that one “message” won’t cut it anymore. Let’s look at the ways this affects how you repurpose content across different channels, in different contexts.
Repurposing Content Across Different Formats
Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here’s how to do it safely and effectively.
Repurposing Content Is a Part of Any Content Strategy
Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time – while building a set of content as a business asset.
Picking Better Models for Your Business
In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it’s time to stop setting impossible standards. Here’s one small change in perspective that can shorten your goal horizon.
How to Make Your Content More Shareable
Time for a gut check. You’re producing content, you’re sharing on social. But stop and ask yourself as objectively as you can: Is your content good enough that YOU would share it (if it wasn’t your own)? Let’s look at why and how people share, so that it can inform your content strategy.
How to Syndicate Content Safely on Medium
Have you been reposting your blog content on Medium? It’s a great way to extend your reach, and with Medium’s new “Import a Story” feature, it’s incredibly easy – and 100% safe for SEO. In this week’s episode, I give a quick overview of how to incorporate this into your content strategy.
Content Syndication: Safe SEO Practices for Your Blog
Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy.