Building trust is the ultimate goal of content marketing. Here’s how to move up the “payment scale,” from attention to advocacy to earning—and keeping—a loyal customer.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing doesn't have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of today's consumers anyway. No fluff – just real practitioner strategies from someone who uses these soft-touch marketing techniques every day in serving clients.
If you are new to the show, here's where to start:
- Creativity Is a Business Imperative – maybe my most important episode.
- Why Marketing Without the Marketing? – with a "starter pack" playlist.
- Most downloaded episodes of last year – a listener-created playlist.
Here are the latest episodes – please subscribe to get notified by email when new episodes publish!
Just like in traditional selling, you can’t just march in unannounced and ask for the sale. You have to do the work and prove yourself first. Content marketing is no different.
Building an audience is difficult, which is why it’s so valuable. Organic growth takes time, but if you are willing to do the work, you can create perhaps your most valuable business asset.
If you’re running a business, you don’t have the luxury to succumb to writer’s block. Your content strategy depends on consistency, so you need to keep things moving. Here are a couple strategies that I employ, and I hope they will work for you too.
Any book project is a daunting task. It’s simply too much to comprehend all at once. Here’s how to assess and organize the content you have, make some key decisions, and actually get the process started.
Writing a book is a huge undertaking. To make it more manageable, here’s how to use a blog as your first draft. Practicing in front of a live audience is not only good for your writing—it’s good for your business too.
Writing a book is not to be taken lightly. But it can be a fantastic strategy if it serves your business goals. Let’s look at the considerations to help you decide for yourself.
Do we really want people to stop innovating? Because that’s the sentiment in the phrase, “what the world doesn’t need.” Even if you’re not an early adopter, you can get behind innovators who are making the world a better place.
Saying that you’ve tried everything is a form of giving up. But while there are always more things to try, how do you know when to stop? Is the project truly over, or is success right around the corner?
Kickstarter can be a great strategy. But there are a lot of myths about crowdfunding, which is why most campaigns fail. On today’s episode, Bruce Myren shares his strategy and experiences in successfully funding his own project with Kickstarter.