Have you ever thought about starting a podcast? It’s a great marketing tool, which is why I’m a big proponent of podcasting. Let’s take a look at the criteria for deciding whether or not it could be a good strategy for your business in particular.
When you set out to create something, do it to create a resource. Then it doesn’t matter if organic growth is slow. You’ll be creating a reusable business asset: That’s content strategy in a nutshell. Episode 100 of this podcast is dedicated to you and your next big milestone. I am not special: You can do it too!
Once a podcast reaches a certain level, it’s time to at least consider getting sponsorships. Let’s look at the positives and negatives in monetizing a podcast – and how it applies to this show in particular.
In celebration of my 50th episode, I’d like help those of you who are thinking of launching your own podcast. This episode serves as an overview of my experience so far. I share a quick timeline of my launch plan, stats and rankings, strategies and tactics, and successes and failures. Hope that it helps you!