With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort.
Promoting and Syndicating Your Podcast
In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here’s how to get set up.
Setting Up and Launching Your Podcast
Launching a podcast is different than a blog. Here’s how to do a proper launch to take advantage of Apple’s “New & Noteworthy” category.
Scripting and Recording Your Podcast
Anyone can start a podcast. What would yours be like? Let’s take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software.
Podcasting as a Strategy for Writers
Podcasting offers the ability to create a virtual “rolling book tour” to find new readers and turn them into fans. It’s simple to set up and run this strategy, even if you’ve never worked with audio before. Here’s an overview.
Producing a Podcast: Pros and Cons
Have you ever thought about starting a podcast? It’s a great marketing tool, which is why I’m a big proponent of podcasting. Let’s take a look at the criteria for deciding whether or not it could be a good strategy for your business in particular.
Episode 100: I Am Not Special
When you set out to create something, do it to create a resource. Then it doesn’t matter if organic growth is slow. You’ll be creating a reusable business asset: That’s content strategy in a nutshell. Episode 100 of this podcast is dedicated to you and your next big milestone. I am not special: You can do it too!
Podcast Sponsorships: Your Opinion
Once a podcast reaches a certain level, it’s time to at least consider getting sponsorships. Let’s look at the positives and negatives in monetizing a podcast – and how it applies to this show in particular.
Episode 50: How to Get to 50 Episodes
In celebration of my 50th episode, I’d like help those of you who are thinking of launching your own podcast. This episode serves as an overview of my experience so far. I share a quick timeline of my launch plan, stats and rankings, strategies and tactics, and successes and failures. Hope that it helps you!