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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Writing a Book: A Beginner's Guide

Have you ever thought about writing a book? It can do a lot of great things for you. But let's not underestimate the effort - it's a huge undertaking. Writing a book is a huge undertaking. It requires a ton of time, effort, and dedication. You really want to have a clear purpose behind it before you start out, or you’ll find it very hard to complete the project. Why listen to me? I was a 17-year publishing vet as an editor and marketing manager. I signed hundreds of authors and published hundreds of books over the course of my career. I recognize the limitations of what a publisher can actually do to help an author succeed, so now I help writers and other creatives take control of their own business without having to rely on a publisher.

Repurposing Content: The Downstream Method

If you’re not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this week’s episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.

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Tagged with: Authors, Content Strategy, Optimization, Repurposing Content, Small Business, Writing a Book

Repurposing Content: The Upstream Method

Have you ever thought about writing a book, but can’t find the time? In this week’s episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it.

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Tagged with: Authors, Content Strategy, Optimization, Repurposing Content, Small Business, Writing a Book

How to Get Past Writer’s Block

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, Strategy

If you’re running a business, you don’t have the luxury to succumb to writer’s block. Your content strategy depends on consistency, so you need to keep things moving. Here are a couple strategies that I employ, and I hope they will work for you too.

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Tagged with: Authors, Content Strategy, Small Business, Writing a Book

Getting Started on Your Book Project

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, Strategy

Any book project is a daunting task. It’s simply too much to comprehend all at once. Here’s how to assess and organize the content you have, make some key decisions, and actually get the process started.

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Tagged with: Authors, Content Strategy, Small Business, Writing a Book

Things to Consider Before Starting Your Book Project

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, Strategy

Writing a book is a huge undertaking. To make it more manageable, here’s how to use a blog as your first draft. Practicing in front of a live audience is not only good for your writing—it’s good for your business too.

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Tagged with: Audience Building, Authors, Content Strategy, Small Business, Writing a Book

Should Writing a Book Be a Part of Your Content Strategy?

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, Strategy

Writing a book is not to be taken lightly. But it can be a fantastic strategy if it serves your business goals. Let’s look at the considerations to help you decide for yourself.

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Tagged with: Authors, Building Authority, Content Strategy, Small Business, Social Media Marketing, Writing a Book

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