I describe my work as creating “The Digital Representation of You.” In 200 episodes of this podcast, in my client work, and my new project, Consider the Source, I am rooting for your best ideas to make a positive impact on the world.
Podcast: Marketing Without the Marketing | Michael Boezi
Here is a set of featured episodes from Marketing Without the Marketing: The Digital Representation of You by Michael Boezi, Control Mouse Media, LLC.
How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression?
If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. To that end, I’m launching a new project called “Consider the Source” that audits the way we consume, share, and produce media.
A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job.
If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.
The glory days of social are over. Free organic reach is a thing of the past. What used to work is no longer effective. So, are there still ways for us to use social media to build relationships with an audience without having to pay-to-play? Of course there are.
Participation is a signal. When you are a part of the community that you aim to serve, it shows that you’re invested. That it’s important to you. That you care. Not only is it a way to develop trust, but it can also help you see emerging trends in your sector.
Have you noticed that social media is not as effective anymore? That your website traffic is down? That people aren’t opening your email newsletters as much? Content marketing has changed – a lot – over the past 5 years alone.
It’s worth highlighting ethical business practices since they are often the exception to the rule. This week’s episode breaks from the regular format of the show and presents a story from an experience I had last weekend.
Aggressive marketing tactics might have been effective in the past, but today’s consumers are more savvy. They see right through the lies, deception, and whitewashing. Ethical marketing is the only way to set yourself apart – to treat your customers with respect.
What happens when a visitor arrives at your site? Do you have a pathway set up to guide them from that first visit through dozens of points of contact until they become a customer? If this isn’t all set up in advance – Web, blog, social, email, and online store – there’s little point in getting traffic to your site.
A solid marketing plan has three stages, depending on the growth cycle of the business. In the season finale of Marketing Without the Marketing, I take a look back at the past year and how this has influenced my most recent projects.