Today’s consumers are savvy. Before a purchase, they’re going to research you, read reviews, and ask their friends about you. They’re going to make determinations about you – even before the first “touch.” Are you set up to influence the process? Let’s take a look.
You and Me as CustomersLooking at the buying process – from my perspective and your perspective. A little empathy for the customer goes a long way.
How do you behave as a consumer? What’s your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.