In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it’s time to stop setting impossible standards. Here’s one small change in perspective that can shorten your goal horizon.
The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live), affiliate marketing, and influencer marketing.
There are no shortcuts in building a business. That’s why those insidious “instant success” stories are dangerous to real, working businesses. Here is one of those stories – and my reaction to it.
The world of work is changing quickly. It doesn’t matter if you’re an employer or employee, starting your own business, or freelancing. Everything’s different, from the way we work to our expectations of what work should be. Katy Tynan talks about the trends and how they will affect your career.
Today’s consumers are savvy. Before a purchase, they’re going to research you, read reviews, and ask their friends about you. They’re going to make determinations about you – even before the first “touch.” Are you set up to influence the process? Let’s take a look.
How do you behave as a consumer? What’s your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.
Word-of-mouth marketing can happen on its own, but you don’t want to leave it to chance. Here’s how to make your customers are a part of your overall content strategy.
It’s a missed opportunity if you don’t give your customers a seat at the table early on. First, if the customer has no effect on product development, you’ll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right.
Not all customers are created equal. There are some that your business can’t live without, and there are others who are more trouble than they’re worth. Are you selecting the right customers—the one who provide more value than they extract?
How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority.
Looking back at the first 30 episodes of this podcast, I have an epiphany about what content marketing is really about. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.
Saying that you’ve tried everything is a form of giving up. But while there are always more things to try, how do you know when to stop? Is the project truly over, or is success right around the corner?