Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.
You can’t have content marketing take over your life – you just need it to deliver meaningful results for you and your business. Here’s how to focus on the one or two social media channels that will yield the best results for you.
Social media is easy enough for anyone to use, but getting the nuances down is the challenging part. Once you get it, you’ll be building awareness, attracting the right people, and engaging in valuable discussions.
This week’s episode gives an overview of how to optimize your post image, post title, and post meta so that people are more likely to click on the links you share.
Building trust is the ultimate goal of content marketing. Here’s how to move up the “payment scale,” from attention to advocacy to earning—and keeping—a loyal customer.
Writing a book is not to be taken lightly. But it can be a fantastic strategy if it serves your business goals. Let’s look at the considerations to help you decide for yourself.
Ideas are a dime a dozen, even the great ones. It’s the execution that counts. So, if you’ve got a great idea, get going. Start building, start creating, start testing. Start solving problems. There’s nothing in your way.
What’s the ROI of content marketing? Measuring awareness is easy, but measuring trust is not. Awareness alone won’t do it for you though, and your message won’t travel without trust. So if content marketing is going to work for you, don’t start with the ROI question.
Make a promise to your audience. Then consistently deliver on that promise. That’s content marketing, in a nutshell. Building authority, credibility, and most importantly, earning the right to ask for the sale down the road.
Small business owners are strapped for time, which is why a little optimization can make a huge impact. On today’s episode, Michael Boezi interviews Todd Meisler, a marketing optimization specialist, about the steps you can take to optimize your marketing processes.
Content strategy can make you a lot more efficient if you treat your content as a business asset. With a little strategic planning up front, your content can be a renewable resource—an investment rather than a cost.
For content marketing to be effective, you need two things: 1) a strategy; and 2) a set of tactics to execute the strategy. Here’s how to make sure that they are working together in service of your business goals.