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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Content Strategy *Is* Teaching

Content strategy for building an audience.You may not think of yourself as an educator, but that's what you're doing. You're writing non-fiction, and non-fiction is education. Teaching is hard, and learning is harder. I know this first-hand because I do a lot of teaching (at Emerson College) and training (with clients), not to mention a long career in designing educational materials. So let's look at how to produce teaching content as you design and execute your content strategy: There are 4 key factors in producing good educational content: Structure, Sequence, Pacing, and Resources. There are 4 key factors that will help you activate this dynamic: Experience, Generosity, Collaboration, and Strategy. So let's dig in and start to educate your customers!

The Four Principles of Teaching Your Customers

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

Do you like to be sold to? I don’t. “Push marketing” can only generate awareness. While awareness is important, it’s only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.

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Tagged with: Building Authority, Content Marketing, Content Strategy, Content Strategy Is Teaching, Customers, Featured Episodes, Small Business

Producing Content to Educate Your Customers

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content strategy, can you think like a teacher?

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Tagged with: Building Authority, Content Marketing, Content Strategy, Content Strategy Is Teaching, Customers, Small Business

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