Building trust is the ultimate goal of content marketing. Here’s how to move up the “payment scale,” from attention to advocacy to earning—and keeping—a loyal customer.
Just like in traditional selling, you can’t just march in unannounced and ask for the sale. You have to do the work and prove yourself first. Content marketing is no different.
Building an audience is difficult, which is why it’s so valuable. Organic growth takes time, but if you are willing to do the work, you can create perhaps your most valuable business asset.
Writing a book is not to be taken lightly. But it can be a fantastic strategy if it serves your business goals. Let’s look at the considerations to help you decide for yourself.
Content marketing take a lot of time and effort, so you want to be sure that it’s a good investment. In the seventh episode of “Marketing without the Marketing,” Michael Boezi talks about how to determine whether or not your business is likely to benefit from content marketing.
In the sixth episode of “Marketing without the Marketing,” Michael Boezi talks about how you should abandon self-promotion and motivate your audience to bring you more audience.