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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Starting a Business: A Case Example

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

So You Want to Start a Business?

There’s so much to learn when you are starting a business, and the challenges that you will face are as unique as your own fingerprints. It will be up to you to chart your own path, but it helps to have a map. That’s why I created this 10-part series, taking you through my process as I built my own business.

Start from the bottom to begin the series. 

Charting Your Own Path

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

The challenges you face in starting a business are different than any other thing you’ll do in your career. Episode 131 is a summary of my 10-part series about the early days of my small business – my strategies, successes, and mistakes – so that you have somewhat of a roadmap in your own journey.

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Tagged with: Content Marketing, Content Strategy, Small Business, Starting a Business Series, Strategy

Productizing Your Knowledge

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

If your business involves teaching or training, then you are in a good position to create “knowledge products” out of your expertise. Whether you sell these “outputs” or use them for customer acquisition, a little planning up front can help you work towards something bigger in your content strategy.

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Tagged with: Content Marketing, Content Strategy, Small Business, Starting a Business Series, Strategy

Building Your Email List

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

Email is your conversion instrument. It’s 40 times more effective than social media in this regard, so building your email list is one of the most important things you can do for your business. It pays to get started early, with a plan for segmentation and some simple automation as well.

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Tagged with: Content Strategy, Email Marketing, Small Business, Starting a Business Series

Producing a Podcast: Pros and Cons

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

Have you ever thought about starting a podcast? It’s a great marketing tool, which is why I’m a big proponent of podcasting. Let’s take a look at the criteria for deciding whether or not it could be a good strategy for your business in particular.

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Tagged with: Audience Building, Branding, Building Authority, Content Marketing, Podcasting, Small Business, Starting a Business Series

Creating Effective Cornerstone Content

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

Cornerstone content supercharges your efficiency. It not only carries some the sales load, but it’s good for SEO too. With a little investment of time up front, it can pay dividends for years to come. Let’s look at why cornerstone content is so important, what it can do for your business, and a simple guide for how to get started.

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Tagged with: Content Strategy, Cornerstone Content, Starting a Business Series, Strategy

Making the Fear Disappear

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

We all start out scared. But in order to be successful, you have to learn how to quiet the voice of fear in your head. It takes time, but making the fear disappear puts you in a position of power. You make better decisions, attract better customers, and produce better outcomes.

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Tagged with: Business, Small Business, Starting a Business Series, Strategy

Surviving the First Few Months of a New Business

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

In the early days of a new business, structure is critical. Otherwise, how can you be sure that you are spending time on the right things – and that you are building something that your customers want? Episode 124 is about testing your initial assumptions to make sure you’re on the right track.

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Tagged with: Research, Small Business, Starting a Business Series, Strategy

Finding Mentors and Models

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

What makes a great mentor, and more importantly, how do you know who will be the best mentor for you in particular? Here’s a rundown of the key things to look for – and key things to avoid.

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Tagged with: Business, Small Business, Starting a Business Series, Strategy

Day 1 of Your New Business

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

The sooner you start interacting with and learning about your audience, the better. This starts on Day 1 of your new business – it’s too important to let it wait. A side benefit is that it gives you a system and structure for creating worthwhile content to serve your audience. Let’s take a look at exactly how to do that.

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So You Want to Start a Business?

Learn how to start a business in this case example / podcast series from Michael Boezi, Control Mouse Media, LLC.

There’s so much to learn when you are starting a business, and the challenges that you will face are as unique as your own fingerprints. It will be up to you to chart your own path, but it helps to have a map. That’s why I created this 10-part series, taking you through my process as I built my own business.

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Tagged with: Business, Content Marketing, Featured Episodes, Inbound Marketing, Small Business, Starting a Business Series, Strategy

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