Introducing a new 16-part series about counterintuitive business lessons that I’ve learned from my mentors and the mistakes I’ve made. It turns out that the same nuances that work in running a good content strategy also work in running a business as well.
Podcast: Marketing Without the Marketing | Michael Boezi
Here is a set of featured episodes from Marketing Without the Marketing: The Digital Representation of You by Michael Boezi, Control Mouse Media, LLC.
The Four Principles of Teaching Your Customers
Do you like to be sold to? I don’t. “Push marketing” can only generate awareness. While awareness is important, it’s only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.