The glory days of social are over. Free organic reach is a thing of the past. What used to work is no longer effective. So how do we respond? Are there still ways for us to use social media to build relationships with an audience without having to pay-to-play? Of course there are. Episode 164 is about how to rethink our social strategy in light of these new realities.
Social Strategy 201
When social media gained wide usage among the general public, it was a godsend to marketers. You could reach a wide audience (for free!), build relationships with them, and gather a community of supporters.
Those days are over.
That means our social strategy has to change. Harboring old beliefs about how social used to work risks wasting time and effort. Social Strategy 201 is about how to rethink our social strategy in light of these new realities.
This 5-part mini-series on Social Strategy is part of a larger 16-part series called "Content Marketing 201" to help you up your game with more intermediate and advanced strategies.
It starts with Episode 164: Social Is Not What It Used to Be: Social Strategy 201.