An agent, producer, or publisher has to make decisions based on money. If they invest in you, will they get that investment back? Will they make a profit? If the answer to these questions is, “I’m not sure,” then you are not going to get picked. It’s as simple as that. Let’s remedy that.
The best way to showcase your talent is by activating word-of-mouth marketing. Your message will travel further and faster in the hands of others. Growing your audience is not a passive process though. It requires a strategy, one that can seem counterintuitive at first glance.
There’s a myth that creativity and business don’t mix. In fact, the opposite is true: It’s never been more important to bring creativity into business, and there’s never been a better time to turn your creativity into a business. Here are 4 strategies to break down the myths that limit our potential.
It’s a shame when you see great art go unnoticed. I got sick of seeing creatives fail, so I wanted to do something about it. Here’s a behind-the-scenes look at how and why I created a comprehensive online course to help writers, musicians, and visual artists.
Creatives have unique challenges when trying to market and sell their art. In the interest of learning more, we conducted a survey of 200+ creative people. Here is a summary of our results.
Authors can learn a lot from the changes in the music business. Dave Kusek, founder of Berklee Online, is interviewed by Joanna Penn about the music industry and how it directly applies to the shift in digital publishing.
Content Marketing for Creatives This week we are holding live training on how to build and connect with an audience around your creative work. If you want recognition for your work, or to attract industry partners or create income from your creative passions and pursuits, then this LIVE Master Class is for you. We’re going to break down […]