It drives me crazy, seeing creative people produce great work that goes nowhere. Writing memorable books, producing amazing music, and creating stunning visual art – only to have them ignored.
Throughout my long, 17-year career in publishing, I saw countless failures. Everyone could do their job – the author, the editor, marketing and sales – and the book could still fail.
Today, there are no more excuses for this.
Why? You can go directly to your fans now.
But with all this opportunity and direct access, why do creatives still struggle?
It turns out that there are a few common roadblocks. Earlier this year, Dave Kusek and I conducted a survey of a few hundred creatives, and the same issues came up over and over again. If you want to learn what your roadblock is, Dave and I created a short video and a quick 2-minute survey to help you.
After 2+ years of work, we’re finally launching the CreateBiz training program this week. It’s is a complete online course: 42 video modules with dozens of worksheets, templates, and strategic assignments to help creatives break free of their particular roadblock and build an audience using the principles of content marketing.
Please share this with any writers, musicians, or visual artists whom you think might benefit. We want to help.
Also published on Medium.