If your plan is just to start “getting the word out there” by posting to Facebook or Twitter – stop now. The outcomes will never be worth the time you put into it. You need a complete content strategy in order to make social media worthwhile. Here’s a simple way to adjust your approach – and the three advantages to doing so.
One of my favorite quotes is, “If you’re not measuring, you’re not marketing.” This has never been more true than it is today. What worked yesterday is not guaranteed to work tomorrow. Learn, measure, and iterate so that you can continue to optimize your marketing efforts.
Marketing often feels “icky” to small business owners, solo entrepreneurs, authors, and other creatives. When you ARE your brand, you don’t want to be a self-promoter. Soft-touch marketing is the answer – not only does it feel better, but in light of today’s consumer behavior, it’s also more effective too.
Forging real connections with real customers take real effort. Every business owner knows this. So why do we behave differently when we get online? Why do we take social connections less seriously, and look for the SEO tricks and other quick fixes?
Marketing should not be a one-time spend to get a one-time result. If you think of it as an investment instead, today’s “spend” can continue to pay off years from now. Here’s how to focus on the two most important investments you can make in your business.