In the early days of a new business, structure is critical. Otherwise, how can you be sure that you are spending time on the right things – and that you are building something that your customers want? Episode 124 is about testing your initial assumptions to make sure you’re on the right track.
Why Pinterest Is on the Rise
Pinterest is often overlooked for business purposes. That’s a shame. Because Pinterest functions more like a “personal utility,” there’s potentially more alignment between a consumer’s goals and your business solution. Wouldn’t it be nice to have your message welcomed instead of avoided?
Finding Mentors and Models
What makes a great mentor, and more importantly, how do you know who will be the best mentor for you in particular? Here’s a rundown of the key things to look for – and key things to avoid.
Day 1 of Your New Business
The sooner you start interacting with and learning about your audience, the better. This starts on Day 1 of your new business – it’s too important to let it wait. A side benefit is that it gives you a system and structure for creating worthwhile content to serve your audience. Let’s take a look at exactly how to do that.
So You Want to Start a Business?
There’s so much to learn when you are starting a business, and the challenges that you will face are as unique as your own fingerprints. It will be up to you to chart your own path, but it helps to have a map. That’s why I created this 10-part series, taking you through my process as I built my own business.
Fixing Facebook: Why the Current Plan Will Fail
Mark Zuckerberg has vowed to fix the ills that have plagued Facebook over the past 18 months. There are 5 reasons why his plan won’t work.
Facebook Zero: What It Means for Small Businesses
In the season premiere of Marketing Without the Marketing, we jump right into how the upcoming Facebook algorithm change is going to affect YOU as a small business owner. There are 3 big ramifications, and 3 things you can do to prepare yourself.
Most Downloaded Episodes of 2017: Marketing Without the Marketing
Marketing Without the Marketing is a podcast about using content strategy to build an audience. Here’s a list of the episodes that listeners downloaded the most in 2017. If you’re new to the podcast, this is a great place to start!
Creativity Is a Business Imperative
You can draw people in with your creativity. Or you can repel them with annoying ads. We have a choice, and my strong belief is that the storytellers and artists will win, while the aggressors and interruptors will lose. Let’s commit to making every interaction with your audience either educate, inspire, enlighten, or entertain.
Advertising Offset Credits: Calculating the Cost of Ad Pollution
If we look at advertising like pollution, could we make the worst offenders pay a price for making us suffer bad ads? In this week’s episode, I explore the concept of Advertising Offset Credits and the cost of aggressive, self-serving advertising.
More Speculation About Facebook’s Future
There are some big changes coming to Facebook. Continuing the thread from last week’s episode, here is some speculation on how this might affect the Facebook Ad platform and a major change to the News Feed that Facebook is currently testing outside of the U.S.
How to Start Writing a Book
Writing a book is a huge undertaking, not to be taken lightly. But it can be incredibly rewarding too. In my experience helping hundreds of writers become authors, here are the considerations for if and how to start writing a book (for beginners).