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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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How to Start Writing a Book

Have you ever thought about writing a book? It can do a lot of great things for you. But let's not underestimate the effort - it's a huge undertaking.

Writing a book is a huge undertaking, not to be taken lightly. But it can be incredibly rewarding too. In my experience helping hundreds of writers become authors, here are the considerations for if and how to start writing a book (for beginners).

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Filed Under: Content Strategy, For Writers Tagged With: LPP, Opportunities for Writers, Writers, Writing Process

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

Most Recent Episodes

The Only Three Platforms That Will Help You with Organic Reach

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I’m Leaving

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A Discount Is Not a Gift

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2 Ways to Get 3 Points

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Right to a Response

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I Love Your Blog Post

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The Digital Representation of You (Episode 200)

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Three Marketing Quiz Types and Their Applications

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No One Cares About Us

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Designing the Perfect Quiz for Lead Generation

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LinkedIn Is a Tough Scroll

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How to Ruin a Good Customer Relationship

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Four Principles of an Effective Marketing Quiz

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Why Quizzes Are Good for Content Marketing

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The Ambient Awareness Test

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Stop Mimicking What Marketers Do

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Finding Your Media Fit

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How to Change My Mind

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Consider the Source: Extending the Scope of this Show

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Using a Podcast to Create an Audiobook

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Turning the Page

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Promoting and Syndicating Your Podcast

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Setting Up and Launching Your Podcast

Duration: 9:30

Scripting and Recording Your Podcast

Duration: 8:00

Podcasting as a Strategy for Writers

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Why Black Lives Matter Is Such a Powerful Slogan

Duration: 8:39

Now We Know

Duration: 9:34

What Happens Tomorrow?

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Don’t Take My Advice

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Empathy, Energy, and Ethics

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We Need Marketing More Than Ever

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Refocusing When Focusing Is Difficult

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Closing Up Shop

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Creating Urgency: Online Store Strategy 201

Duration: 10:48

Employing Scarcity: Online Store Strategy 201

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Making the Sale: Online Store Strategy 201

Duration: 17:06

When to Use Facebook Ads: Social Strategy 201

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How to Support Small Businesses During the Coronavirus Crisis

Duration: 9:02

How Small Businesses Can Survive the Coronavirus Crisis

Duration: 11:11

Small Groups vs. Large Followings: Social Strategy 201

Duration: 12:22

Domain Renewal Scams: How to Avoid Them

Duration: 10:52

Measurement and Iteration: Social Strategy 201

Duration: 17:13

Rethinking Our Social Media Interactions: Social Strategy 201

Duration: 15:29

Social Is Not What It Used to Be: Social Strategy 201

Duration: 13:23

No One Wants to Read an Email Newsletter

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Your Facebook Page Has Been Hacked

Duration: 12:56

List Hygiene and Maintenance: Email Marketing 201

Duration: 19:55

Intermediate Automation: Email Marketing 201

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Basic Automation: Email Marketing 201

Duration: 13:03

List Segmentation Strategies: Email Marketing 201

Duration: 18:12

Be a Part of the Community You Serve

Duration: 13:48

Content Marketing Has Changed

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Repurposing Content: Blog Strategy 201

Duration: 15:48

Are You Famous?

Duration: 8:31

Building Anticipation: Blog Strategy 201

Duration: 14:32

A Simple Example of Ethical Business Practices

Duration: 8:25

Optimizing for Search: Blog Strategy 201

Duration: 16:14

Ethical Marketing Is Not an Oxymoron

Duration: 11:43

Using Instagram for Blogging

Duration: 13:43

Creating a Pathway to Purchase: Web Strategy 201

Duration: 12:22

Google Plus Is Shutting Down: What You Need to Know

Duration: 11:06

Beyond Getting Traffic: Web Strategy 201

Duration: 9:01

More Than Just a Showroom: Web Strategy 201

Duration: 8:34

Content Marketing 201: Beyond the Basics

Duration: 6:54

The Internet Is One Big Rickroll Now

Duration: 8:51

The One Word That Diminishes Your Work

Duration: 10:55

Build, Connect, Optimize: The Three Stages of Good Marketing

Duration: 12:24

SEO and the User Pathway

Duration: 11:25

SEO Is More Than Keywords

Duration: 12:08

SEO: Write for Humans First, Robots Second

Duration: 12:55

SEO: Understanding the Google Algorithm

Duration: 11:53

SEO Is About Serving People (not Google)

Duration: 10:00

SEO Is a Key Part of Any Marketing Strategy

Duration: 11:17

What Is SEO and How to Unlock Its Power

Duration: 9:18

SEO: A Different Approach

Duration: 8:53

The Power of Zero

Duration: 14:19

Charting Your Own Path

Duration: 10:08

Productizing Your Knowledge

Duration: 15:38

Building Your Email List

Duration: 13:39

Producing a Podcast: Pros and Cons

Duration: 17:56

Creating Effective Cornerstone Content

Duration: 17:02

GDPR and Email Marketing: A Simple Set-Up Guide

Duration: 18:51

Making the Fear Disappear

Duration: 13:17

Surviving the First Few Months of a New Business

Duration: 12:39

Why Pinterest Is on the Rise

Duration: 12:05

Finding Mentors and Models

Duration: 13:39

Day 1 of Your New Business

Duration: 9:31

So You Want to Start a Business?

Duration: 11:15

Fixing Facebook: Why the Current Plan Will Fail

Duration: 16:21

Facebook Zero: What It Means for Small Businesses

Duration: 15:35

Creativity Is a Business Imperative

Duration: 9:31

Advertising Offset Credits: Calculating the Cost of Ad Pollution

Duration: 9:31

More Speculation About Facebook’s Future

Duration: 14:21

Facebook Is Headed for Trouble: The Coming Storm

Duration: 19:01

From Adversity to Acceleration: Business Growth Strategies from Kelly Roach

Duration: 29:45

How to Make Sure You Actually Own the Rights to Your Content

Duration: 10:35

The Customer Is Always Free to Go

Duration: 17:57

Contracts Are Not a Trap

Duration: 16:21

Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides?

Duration: 18:12

When to Ask for the Sale: Not Early and Often

Duration: 16:07

Non-Disclosure Agreements: Mistrust Is Not a Good Starting Point

Duration: 14:46

Execution Is Everything In Business

Duration: 15:10

Creating Content as a Business Asset

Duration: 10:02

Tweeting Is Believing, Tweeting Out Is Not

Duration: 11:06

Social Media Cannot Exist in a Vacuum

Duration: 14:56

Marketing and the Experimental Mindset

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Soft-Touch Marketing Is More Respectful – and More Effective

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Stop Looking for Shortcuts

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Marketing Is an Investment, Not a Cost

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Episode 100: I Am Not Special

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I Am Tired of Seeing Creatives Fail

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Marketing Automation: A Case Example

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Consistency in Content Strategy

Duration: 14:13

Be In It for the Long Game

Duration: 11:00

How Do You Measure Trust?

Duration: 17:07

The Service Disposition

Duration: 15:47

Business Isn’t “Just Business”

Duration: 14:06

What Content Strategy Teaches You About Business

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Podcast Sponsorships: Your Opinion

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How a Mini-Series Can Help Your Content Strategy

Duration: 14:15

Repurposing Content to Create an Online Course

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Repurposing Content: The Downstream Method

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Repurposing Content: The Upstream Method

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Repurposing Content Across Different Contexts

Duration: 14:55

Repurposing Content Across Different Formats

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Repurposing Content Is a Part of Any Content Strategy

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Picking Better Models for Your Business

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How to Make Your Content More Shareable

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How to Syndicate Content Safely on Medium

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Content Syndication: Safe SEO Practices for Your Blog

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The Four Principles of Teaching Your Customers

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Producing Content to Educate Your Customers

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A New Direction for Medium: Can Ev Williams Save the Web?

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The Social Media Strategy Series: Wrap-Up

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Know Your Customer: Using Data-Driven Marketing

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Challenging Conventional Wisdom in Content Marketing: Interview with Louie La Vella

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On the Horizon: A Preview

Duration: 11:52

LinkedIn Pulse for Business: Baseline Strategies for Personal Branding

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You Only Have to Tell Me One Lie

Duration: 13:20

Periscope for Business: Using Live Video as a Marketing Strategy

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Twitter and Its Persistent Superpower

Duration: 15:44

Facebook Groups for Business: A New Approach to Marketing

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Twitter Ads for Business: An Underrated Marketing Strategy

Duration: 22:00

Hope Is Not a Marketing Plan

Duration: 6:19

Medium for Business: The Benefits of Social Blogging

Duration: 19:31

Facebook Ads for Business: Taking Your Social Strategy to the Next Level

Duration: 24:34

Pinterest for Business: Are You Missing an Opportunity?

Duration: 17:37

Pausing to Say Thank You

Duration: 2:03

Instagram Stories vs. Snapchat for Business

Duration: 16:36

Snapchat for Business: How to Nurture Your Audience

Duration: 22:13

Instagram for Business: Brand Storytelling with Images

Duration: 20:14

Respect Your Audience

Duration: 10:18

YouTube for Business: Where the World Goes to Learn

Duration: 20:20

Google Plus for Business: Why It Still Matters to Your Content Strategy

Duration: 16:15

Facebook for Business: Optimizing for Organic Reach

Duration: 23:33

LinkedIn for Business: Taking It to the Next Level

Duration: 21:12

Twitter for Business: Is It Right For You?

Duration: 25:57

Social Media Marketing: Choosing the Right Content

Duration: 14:15

Social Media Marketing: 4 Strategies for Channel Selection

Duration: 13:08

It’s Not Content Strategy Without Planning

Duration: 13:33

Episode 50: How to Get to 50 Episodes

Duration: 22:01

How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan

Duration: 33:16

Taking Your Social Media Strategy Seriously

Duration: 15:08

Me as a Customer

Duration: 12:38

You as a Customer

Duration: 12:31

Converting Your Customers Into Advocates

Duration: 12:07

Getting Your Customers Involved

Duration: 11:09

Picking the Right Customers

Duration: 10:30

Finding Your First Customer

Duration: 12:42

How Content Strategy Makes You More Efficient

Duration: 13:05

Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker

Duration: 33:16

New Opportunities in a Post-Gatekeeper World

Duration: 10:00

Timing and Frequency in Content Strategy

Duration: 10:42

How to Get Publicity and Other Media Coverage: Interview with Chris Well

Duration: 26:07

Building Your Online Authority

Duration: 12:01

Optimizing Your Content for Searchability and Discoverability

Duration: 14:12

How to Create Brand Advocates

Duration: 9:08

Teaching and Learning

Duration: 12:11

Thank You, Internet

Duration: 7:54

Running Your Business the Right Way

Duration: 13:09

Content Strategy Planning for Small Business Owners

Duration: 11:53

Differentiating Yourself as a Small Business

Duration: 11:28

Why Do Small Businesses Need a Content Strategy?

Duration: 10:33

Social Media Marketing: Choosing Your Channel

Duration: 14:18

Social Media Marketing: Making Real Connections

Duration: 12:35

Improving Your Click-Through Rate (CTR)

Duration: 11:48

Finding the Influencers in Your Audience

Duration: 12:44

Unlocking the Power of Content Marketing

Duration: 11:36

An Audience Is Your Greatest Asset

Duration: 11:47

How to Get Past Writer’s Block

Duration: 11:46

Getting Started on Your Book Project

Duration: 10:30

Things to Consider Before Starting Your Book Project

Duration: 10:11

Should Writing a Book Be a Part of Your Content Strategy?

Duration: 11:49

What the World Doesn’t Need

Duration: 7:32

You Haven’t Tried Everything

Duration: 8:59

How to Run a Successful Kickstarter Campaign: Interview with Bruce Myren

Duration: 35:49

Ideas vs. Execution

Duration: 11:47

The ROI of Content Marketing

Duration: 8:12

Content Marketing: Content as a Promise

Duration: 7:53

Getting Started with Marketing Optimization: Interview with Todd Meisler

Duration: 31:11

Content Strategy: Content as an Asset

Duration: 8:58

Separating Strategy and Tactics in Content Marketing

Duration: 12:45

The 3 Types of Content Every Small Business Needs

Duration: 10:13

Is Content Marketing Right for Your Business?

Duration: 8:16

How Your Audience Creates More Audience

Duration: 7:44

The Three Core Elements of Content Marketing

Duration: 8:37

Building the Foundation of Your Content Strategy

Duration: 9:23

Why Content Marketing is Your Only Choice

Duration: 8:38

Who Can Benefit from Content Strategy?

Duration: 9:50

Introduction to Content Strategy

Duration: 5:25

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Most Recent Blog Posts

Consider the Source is an ongoing project that audits the way we consume, share, and produce media. This project includes live performances, selected workshops on the creative process, with early access and exclusive episodes.

Consider the Source: Series Overview

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Book marketing doesn't have to be done all at once - a smart content strategy can be built in stages.

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Online Courses from Michael Boezi

Online courses on content strategy from Michael Boezi, Owner and Managing Director of Control Mouse Media, LLC.See the full list of current and future courses, including SEO Basics, Social Media Strategy, Email Marketing, and Content Marketing for Writers. View all courses>>

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